Business Analyst

This is a fully remote position, open to applicants in India.

📋 Description

• Collaborate closely with Marketing, Sales, CRM, and Tech teams to comprehend business needs and process challenges.

• Collect, analyze, document, and validate both functional and technical requirements for marketing and sales automation projects.

• Develop business requirement documents (BRDs), user stories, workflows, process maps, and functional specifications.

• Convert business requirements into precise implementation tasks for developers and technical teams.

• Identify opportunities for process enhancement and recommend automation solutions.

• Support projects related to marketing automation workflows, lead management and nurturing, CRM integrations (Marketing/Sales), sales automation processes, campaign tracking and reporting, as well as chatbots and AI-driven marketing tools.

• Coordinate with internal stakeholders and external vendors to ensure effective project execution.

• Assist in planning user acceptance testing (UAT) and deployment activities.

• Conduct first-level QA testing for all developments in marketing automation and sales automation.

• Identify bugs, issues, and inconsistencies prior to release.

• Clearly document defects and collaborate with developers for resolutions.

• Perform regression testing after fixes and enhancements.

• Maintain comprehensive project documentation, process flows, test cases, and release notes.

• Monitor project progress, risks, dependencies, and testing outcomes.

• Prepare reports and updates for stakeholders and management.

⛳️ Requirements

• Bachelor’s degree in Business, Marketing, Information Systems, Computer Science, or a related field.

• Over 3 years of experience as a Business Analyst, ideally in Marketing Technology, CRM, or Automation projects.

• Proficient in Salesforce, Marketing Cloud, HubSpot, or similar platforms.

• Experience with automation workflows, APIs, integrations, and digital processes.

• Familiarity with QA/testing methodologies and defect tracking.

• Strong analytical and problem-solving abilities.

• Excellent skills in communication and stakeholder management.

• Capability to manage multiple projects at the same time.

• Strong documentation and organizational skills.

• Knowledge of Agile/Scrum methodologies is preferred.

• Understanding of lead lifecycle management and campaign operations is a plus.

• Basic knowledge of SQL or reporting is advantageous.

• Experience with AI tools, chatbots, or integration platforms is a plus.

🏝️ Benefits

• Equal opportunity employer, dedicated to the principle of equality irrespective of race, ancestry, origin, color, ethnic background, citizenship, creed, gender, sexual orientation, gender identity, gender expression, age, criminal record, marital status, family status, or disability.