Brand Visual Designer

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• The Designer will serve as the creative cornerstone of the BOB Marketing team, tasked with shaping and safeguarding the visual identity of one of the most ambitious projects within the Bitcoin ecosystem.

• This role is hands-on and maker-oriented - you will manage the BOB brand on a daily basis, produce a substantial volume of polished assets, and work closely with engineering and product teams to convey technical concepts with clarity and visual appeal.

• The designer will report to the BOB Head of Marketing, located in the UAE, and will also support the Social Media & Content Manager, who is based in Germany.

• Take ownership of and evolve the BOB brand, ensuring consistency across all touchpoints - from social media posts to investor presentations.

• Develop, maintain, and enforce comprehensive BOB brand guidelines that encompass typography, color, iconography, illustration style, and design.

• Act as the internal brand authority, reviewing and approving creative outputs from partners, ecosystem projects, and third-party collaborators.

• Conduct regular brand audits to identify inconsistencies and promote ongoing improvements across all channels.

• Build and sustain an efficient production system to create a library of adaptable, on-brand templates that can scale across various channels and campaigns.

• Produce high-quality, production-ready assets for product launches, ecosystem partner announcements, technology updates, and community initiatives.

• Lead the creative development and execution of campaigns focused on awareness, acquisition, and community engagement.

• Create animated explainer videos that simplify BOB's technology for both developer and consumer audiences.

• Collaborate with the product and engineering teams to provide design input on web pages, landing pages, developer documentation, and product UI components.

⛳️ Requirements

• A minimum of 4 years of graphic design experience, with a robust portfolio showcasing versatility in digital, social, motion, and branding work.

• Proven experience in a fast-paced startup, tech, fintech, or crypto environment - whether in an agency or in-house.

• Demonstrated ability to work independently while taking full ownership of creative projects from initial brief to final delivery.

• Experience collaborating cross-functionally with marketing, product, and engineering stakeholders.

• Expert-level proficiency in the complete Adobe Creative Suite - including Illustrator, Photoshop, InDesign, After Effects, and Premiere Pro.

• Strong working knowledge of Figma for web and product design collaboration.

• Proven motion graphics and video editing capabilities, supported by a portfolio of animated and video work.

• Experience with AI-powered creative tools (such as Midjourney, Firefly, Runway, Stable Diffusion, Descript, or similar) - this is a significant differentiator, not just a bonus.

• Strong typographic sensibility and mastery of layout, color, and visual hierarchy.

• A genuine interest in and understanding of blockchain technology, Bitcoin, Ethereum, and the broader web3 ecosystem.

• Ability to grasp technically complex subjects and translate them into clear, engaging visual communications.

• Familiarity with crypto-native design conventions and the visual language associated with the Bitcoin and Ethereum communities.

• Exceptional organizational skills and a methodical approach to asset management and project tracking.

• Excellent written and verbal communication skills in English, with the ability to present creative rationale clearly to stakeholders.

• High attention to detail with a strong commitment to quality and consistency.

• Adaptability and comfort with changing priorities in a rapidly growing, fast-paced environment.

• Self-motivated and entrepreneurial - you bring ideas to the table beyond mere execution.

• Naturally collaborative, with experience establishing strong working relationships across different disciplines.

• A product-oriented mindset with a focus on performance optimization (conversion rates, economic impact of decisions, and emphasis on product KPIs).

🏝️ Benefits

• Research-oriented team

• Opportunity to solve novel problems

• Token options

• Remote work flexibility

• 30 days of vacation

• Allowance for a co-working space

• Annual retreat