Brand Specialist

This is a fully remote position, open to applicants in South Carolina.

📋 Description

• Enhance brand and product recognition for Gildan’s array of offerings by advocating the Gildan Advantage (quality, value, availability, and CSR) to distributor sales representatives and their clientele.

• Offer insights and recommendations to Gildan’s management team based on thorough market analysis concerning distributors, competitors, and the broader industry landscape.

• Educate Gildan’s distributor sales teams and their top clients on the Gildan Advantage (quality, value, availability, and CSR).

• Provide strategic recommendations and guidance to Gildan’s management group through comprehensive marketing analysis and expertise.

• Create content for customer-oriented events and training sessions.

• Cultivate robust relationships with distributor sales teams and their key customers.

• Evaluate feedback received and process it appropriately.

• Represent Gildan at various events including trade shows, open houses, sales meetings, virtual gatherings, and supplier panels to engage potential customers.

• Execute corporate and distributor Gildan brand marketing campaigns.

• Serve as a conduit between the Gildan KAE, distributor sales teams, and Gildan marketing; collaborate with sales and marketing teams to devise innovative strategies for promoting Gildan’s products.

• Conduct research and analyze market intelligence related to our standing in connection with distributors, competitors, and the industry through end-user interactions.

• Assess brand strengths, target markets, and target customers to provide guidance on future strategies.

⛳️ Requirements

• A University Degree and 5-7 years of relevant experience, such as apparel buying, merchandising & design, or sales within corporate retail or printwear environments is preferred.

🏝️ Benefits

• Join a publicly traded company listed on both NYSE and TSX with significant growth potential.

• Be part of a workplace that values meaningful connections and teamwork.

• Collaborate with a diverse group of colleagues, from local to international levels.

• Benefit from mentorship and continuous professional development opportunities.

• Enjoy attractive benefits packages.