Brand Manager – Channel Development

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of Brand Strategy and Channel Execution.

• Oversee channel-specific brand plans, innovation rollouts, and cross-functional execution, ensuring alignment with overall brand and business goals.

• Create and implement marketing plans tailored to the channel that foster trial, repeat purchases, and loyalty among club shoppers.

• Manage the development of innovation, renovation, and packaging specifically designed for club formats (e.g., multi-packs, value sizes, seasonal rotations), alternative channels, and e-commerce.

• Hold P&L responsibility for club SKUs; collaborate with Finance to predict and achieve revenue, margin, and trade targets.

• Evaluate performance metrics such as POS, shipment data, and member insights to guide business decisions.

• Work with Sales on promotional strategies, item setups, and annual business evaluations.

• Keep an eye on competitive activities and suggest proactive measures.

• Collaborate with Operations and Demand Planning to maintain supply continuity and service standards for club accounts.

• Lead cross-functional teams on new item launches, product updates, and seasonal projects.

• Partner closely with Creative and Shopper Marketing to produce attractive, brand-aligned packaging and in-club materials.

• Identify opportunities for growth and enhance club pack offerings.

• Convert shopper behavior and member demographics into actionable go-to-market strategies.

• Oversee the complete commercialization process for club innovations, including business cases, concept validation, packaging design, and post-launch evaluations.

• Adjust core brand positioning to cater to the distinct needs of club shoppers and retailers.

• Spot opportunities for exclusive SKUs or formats, managing the pipeline for clubs, alternative channels, and e-tail.

⛳️ Requirements

• Bachelor's Degree required, ideally in Marketing, Innovation, or Business (MBA preferred).

• Minimum of 5 years of relevant experience in brand management within the CPG sector.

• Capability to prioritize tasks and meet deadlines while being adaptable to unforeseen circumstances.

• Strong understanding of the club channel business model, including rotation timing, pallet configuration, pricing, and margin structures.

• Demonstrated success in leading cross-functional teams and managing multiple projects at once.

• Entrepreneurial spirit with a focus on achieving results.

• High proficiency in Word, PowerPoint, and Excel.

• Solid familiarity with Outlook, Slack, Monday.com, and other professional platforms.

• Proactive self-starter with a strong sense of urgency to deliver results.

• Ability to swiftly adapt, showing flexibility in a fast-paced and constantly evolving work environment.

• Energetic and calm demeanor, excelling in problem-solving.

• Able to work effectively in a team setting with a positive attitude.

• Enthusiastic about learning new concepts and taking guidance.

• A genuine commitment to enhancing childhood nutrition for a healthier and happier planet.

• Up to 10% travel required: Although this role is primarily remote, we “Farmers” do gather as a company and/or department several times a year. Expect possible travel a few times each quarter.

• Prior experience in cross-functional collaboration between Sustainability and Marketing is preferred.

• Must reside in the United States to be eligible for this position.

• Please be aware that visa sponsorship is not available for this role.

🏝️ Benefits

• Remote-first work environment

• Annual Bonus

• 401(k) program with a 4% company match after three months

• New Hire Remote Life Stipend and annual Nourish and Nurture Allowance

• Monthly Cell and Internet Stipend

• Quarterly Farm-to-Fridge home deliveries and Employee Discounts

• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, a 3-month supply of Once Upon a Farm products, and support for breast milk shipping for those who travel after birth throughout their breastfeeding journey

• Unlimited Paid Time Off

• Paid Volunteer Time

• Paid Time Off to fulfill civic duties, including jury duty and voting in local, state, and national elections

• Medical Insurance for the employee is fully covered on select plans, with additional plan options available at a reduced cost

• Vision and Dental Insurance are fully covered for the employee and dependents

• Life insurance

• Flexible spending account and Health Savings Accounts for eligible plans

• Employee assistance program (EAP)

• All other benefits, leaves, and insurance as mandated by law, based on your specific residence

• And so much more!