Brand Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in managing the infant formula portfolio to enhance growth, profitability, and long-term brand sustainability.

• Analyze trends in category performance, competition, consumer behavior, and business metrics to uncover opportunities and threats.

• Formulate suggestions to enhance product performance, bolster brand positioning, and facilitate portfolio expansion.

• Collaborate with Finance, Insights, Sales, and Brand teams to assess business performance and guide strategic choices.

• Aid in the creation of annual business plans, portfolio strategies, and growth initiatives.

• Support the development of new products, renovations, and line extensions from initial concept to full commercialization.

• Convert consumer insights and market potentials into product ideas and business proposals.

• Collaborate with cross-functional teams, including Product Development, Regulatory, Operations, and Supply Chain, during the innovation process.

• Oversee the cross-functional execution of product launches, renovations, and commercialization projects.

• Track product performance post-launch and pinpoint opportunities for enhancement.

⛳️ Requirements

• Over 7 years of experience in Brand Management, Innovation, Product Marketing, or similar CPG roles.

• Strong preference for classical brand management training; experience with emerging brands is a plus.

• Proficient analytical and problem-solving abilities, capable of translating data into actionable strategies.

• Proven experience leading intricate cross-functional projects.

• Familiarity with CPG commercialization, innovation, and retail landscapes.

• Outstanding project management and organizational capabilities.

• Excellent written, verbal, and presentation communication skills.

• Ability to influence stakeholders and foster alignment across diverse teams.

🏝️ Benefits

• Competitive stock options

• 401k with employer match

• Employee medical, dental, and vision insurance fully covered by Bobbie, with options to include dependents through a subsidized pre-tax deduction

• Remote work model based in the US

• Flexible Time Off Policy (including Summer Fridays; half days on Fridays from Memorial Day to Labor Day)

• 16 paid company holidays, along with an end-of-year holiday shutdown

• 16 weeks of paid parental leave with the choice to take an additional 8 months unpaid

• One-year subscription to Bobbie or Baby's Only

• $75 monthly internet stipend

• Reimbursement for co-working space