Brand Insights Manager

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Identifying and evaluating secondary data through syndicated tools, AI-enhanced solutions, and desk research to produce category, competitive, and consumer insights that guide strategic decision-making.

• Overseeing social listening initiatives from the design of Boolean queries to analysis and the creation of insight-driven narratives for clients.

• Handling comprehensive primary research projects from study conception and management to execution, analysis, and the delivery of findings.

• Integrating primary, secondary, and social listening data into engaging narratives and actionable recommendations while presenting research results clearly and confidently to both internal teams and client stakeholders.

• Assisting in new business endeavors and client acquisition by providing research-backed insights that enhance pitches and strategic recommendations.

• Advocating for the importance of insights and research throughout the agency, training internal teams on best practices, capabilities, and how insights can drive strategic and creative excellence.

⛳️ Requirements

• More than 4 years of experience in insights, research, or strategy roles within agency or consultancy settings.

• Strong analytical and critical-thinking skills, capable of transforming various data into significant insights.

• Excellent project management abilities, proficient in juggling multiple projects simultaneously while ensuring high-quality results under tight deadlines.

• Impeccable attention to detail, ensuring precision and thoroughness in all analyses and deliverables.

• A collaborative spirit, effectively working with cross-functional teams—including strategy, creative, account management, and other agency divisions.

• Proactive in problem-solving, able to foresee needs, identify potential issues early, and suggest appropriate solutions.

• Strong expertise in social listening platforms (e.g., Brandwatch, Meltwater, Sprinklr, Talkwalker) including the construction of Boolean queries, data extraction, and dashboard management.

• Demonstrated ability to interpret social listening data through a strategic perspective, converting digital conversation trends into actionable insights for clients.

• Solid understanding of qualitative and quantitative research methodologies, with the aptitude to recommend and implement the suitable approach for each project or brief.

• Experience in designing and executing primary research studies (both qualitative and quantitative), including the development of instruments (survey questionnaires and discussion guides), sampling strategies, fieldwork and supplier management, and synthesizing findings into strategic insights and well-organized client deliverables.

• Familiarity with syndicated tools (e.g., Mintel, MRI Simmons, Statista, eMarketer, GWI, WARC, etc.) to inform outputs such as trend analysis, audience profiling, competitive landscaping, and cultural insights.

🏝️ Benefits

• Competitive Reward & Pay

• Career Growth & Development

• Collaboration

• Professional Development

• Work-Life Balance

• Community & Recognition

• Family Support

• Purpose & Belonging