Brand Creative Director

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Take ownership of, enhance, and uphold Triquetra’s comprehensive brand identity system across over 100 products and all channels.

• Develop a consistent visual language, templates, component libraries, layout patterns, and standards for typography, color, and iconography.

• Act as the ultimate quality control for creative outputs ensuring brand consistency.

• Serve as the primary internal representative for the rebranding effort, managing agency relations, guiding identity and design-system decisions, and adhering to the timeline for the Expo West debut in March 2027.

• Implement the new identity across packaging, website, Amazon listings, social media, the Expo West booth, and materials for retail buyers.

• Oversee packaging design and the retail shelf experience, including benefit language on the front of the pack.

• Create shelf-ready, buyer-tested designs for expansion into Sprouts, Whole Foods, Walmart, and Costco.

• Convert complex scientific concepts into a warm, trustworthy consumer brand while ensuring accuracy and compliance.

• Lead, mentor, and develop the in-house creative team.

• Review, provide feedback, and enhance team deliverables while establishing regular critique and review processes.

• Manage the brand workstream for monthly product launches, including naming, packaging, launch identity, and creative direction for listings.

• Ensure seamless brand experiences across TikTok advertisements, direct-to-consumer pages, and Amazon listings.

• Maintain customer-facing brand initiatives within regulatory guidelines in collaboration with compliance teams.

⛳️ Requirements

• Experience in brand design and creative leadership, directing other creative professionals.

• Background in consumer packaged goods (CPG) within supplements, wellness, beauty, or food, with experience across both digital and physical retail environments.

• Proven ability to build or revamp a brand identity on a large scale, ideally through rebranding, packaging system upgrades, or retail launches.

• A portfolio showcasing brand systems, packaging, and standards that have been executed by a team.

• Demonstrated success in developing people and elevating designers to world-class performance levels.

• A player-coach who remains actively involved in the creative process.

• Experience in supplements or regulated categories is preferred; must be comfortable with FDA/FTC claim constraints.

• Preference for retail packaging experience with national grocery or mass retailers.

• Experience in managing external brand or creative agencies is preferred.

• High-level proficiency in Figma and comfort in directing AI image/video pipelines is preferred.

• Familiarity with conversion and conversion rate optimization (CRO) is preferred.

• US-based candidates preferred.

• Ability to establish brand-system guidelines at a scale of 100+ SKUs.

• Strong aesthetic sensibility and discipline in premium brand design.

• Ability to translate mechanisms, claims, and founder narratives into clear brand expressions.

• Proficient in providing creative direction and actionable feedback.

• Capacity to collaborate with marketing, retail sales, operations/packaging, compliance, and external agency teams.

• Expertise in retail shelf design with a focus on quick readability and navigating crowded sets.

🏝️ Benefits

• Opportunity to shape a leading brand in the consumer goods sector.

• Collaborative and dynamic work environment.

• Professional development and growth opportunities.

• Competitive salary and benefits package.