Brand and Growth Manager

This is a fully remote position, open to applicants in Estonia.

📋 Description

• Formulate and implement the overall brand and marketing strategy for the company.

• Generate content tailored for technical B2B audiences, including case studies, comparison pages, integration explainers, launch announcements, sales materials, and website content.

• Conduct research on the AdTech sector, technical documentation, market trends, competitors, and customer requirements.

• Oversee the company’s LinkedIn presence and enhance the CEO’s personal profile and thought leadership.

• Develop and sustain a social media content strategy and assess its performance.

• Manage inbound lead generation, landing pages, forms, lead routing, CRM maintenance, and nurturing sequences.

• Ensure timely follow-up on demo requests and inbound leads.

• Cultivate relationships with trade publications, podcasts, industry newsletters, and relevant communities.

• Coordinate public relations activities, podcast and panel opportunities, and industry events.

• Establish and maintain the company’s visual identity, tone of voice, and brand guidelines.

• Assist in entering new markets and buyer segments through market-specific marketing initiatives.

• Collaborate with the CEO and internal technical teams to communicate complex product concepts effectively in marketing materials.

• Identify opportunities for marketing process automation using AI and digital tools.

• Design and implement research, content, lead generation, and workflow automation systems.

• Oversee projects, freelancers, external partners, and marketing systems.

• Continuously evaluate, measure, and enhance marketing activities based on performance and business goals.

⛳️ Requirements

• 3–5 years of experience in B2B marketing.

• Background in AdTech or MarTech, including SSP, DSP, ad networks, publisher monetization, header bidding, or agency environments.

• Strong grasp of the digital advertising ecosystem and the ability to articulate technical AdTech concepts in clear and simple terms.

• Exceptional written communication and content creation skills.

• Proven ability to develop positioning and messaging for technical B2B products.

• Experience managing LinkedIn and other social media platforms for B2B audiences.

• Familiarity with inbound marketing, lead generation, CRM, and demand capture.

• Strong analytical and strategic thinking capabilities.

• Demonstrated ability to work independently and take full ownership of the marketing function.

• High proficiency in AI and experience leveraging AI to enhance and automate marketing workflows.

• Comfortable working directly with senior leadership and receiving constructive feedback.

• Adaptability to thrive in a fast-paced environment with limited structure and shifting priorities.

• Strong project management and stakeholder coordination abilities.

• Experience with Figma or comparable design tools.

• Proficiency in HubSpot, Apollo, or similar CRM/outreach platforms.

• Familiarity with n8n, Zapier, APIs, or other workflow automation tools.

• Experience in video or podcast editing.

• Background in coordinating industry events or managing conference presence.

🏝️ Benefits

• Flexible remote work arrangement.

• Substantial freedom to develop marketing processes.

• Opportunity to leverage AI for enhanced efficiency.