B2C Marketing Manager

📋 Description

• Taking full ownership of the B2C member journey from start to finish, providing engaging and value-driven experiences across various touchpoints.

• Strategizing, crafting, constructing, and executing campaigns aimed at enhancing engagement, activation, and product adoption.

• Identifying gaps and opportunities within the member journey, and developing lifecycle and CRM campaigns to enhance member outcomes.

• Tracking campaign and engagement performance, leveraging data and insights to continuously refine results.

• Presenting campaign performance, insights, and recommendations to senior stakeholders and leadership teams.

• Experimenting with new channels, messaging, and growth opportunities through a data-driven, test-and-learn methodology.

• Producing compelling member-facing content for email, intranet, posters, and digital communications.

• Serving as the internal authority on member engagement, messaging quality, and customer communications.

• Assisting in the development and ongoing enhancement of CRM journeys, marketing processes, and engagement frameworks.

• Working collaboratively with Customer Success, Product, and Commercial teams to elevate the overall member experience.

⛳️ Requirements

• Proven experience in B2C marketing, CRM, or lifecycle marketing, with a history of managing campaigns from inception to completion.

• Exceptional copywriting abilities, capable of crafting clear, persuasive messaging that appeals to a consumer audience.

• Familiarity with CRM and marketing automation platforms for managing campaigns, journeys, and engagement analytics.

• Strong analytical skills, with the capacity to interpret performance data and convert insights into actionable strategies.

• A proactive, high-agency mindset, confident in collaborating cross-functionally, influencing stakeholders, constructively challenging, and taking initiative without waiting for direction.

• Keen attention to detail and a commitment to delivering high-quality customer experiences and communications.

• Enthusiasm, curiosity, and a genuine desire to test, enhance, and continuously optimize performance.

• Experience balancing strategic thinking with practical execution in a dynamic, fast-paced environment.

• Background in fintech, financial services, employee benefits, payroll, or SaaS sectors.

• Familiarity with public sector audiences, including NHS or local government organizations.

• Experience in a scaling or high-growth business setting.

• Exposure to a wider range of marketing channels beyond CRM and email.

🏝️ Benefits

• Fully remote working arrangement, allowing you to work from the location where you are most productive.

• 25 days of annual leave, which increases with tenure, along with the option to purchase up to 5 additional days.

• A day off to celebrate your birthday.

• Team-based collaborative bonus for roles that do not involve commission.

• Pension plan with salary sacrifice contributions, AVC options, and pension contributions on bonus earnings.

• Salary sacrifice options available through Perkbox for car leasing, gym memberships, and technology purchases.

• Medical cashback scheme.

• Enhanced parental leave policy.