B2B Marketing Manager – Content, SEO/GEO, Lead Gen, ERP, AI

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop B2B content (copy, graphics, short videos) for the website, blog, LinkedIn, and campaigns, primarily in German, with English as an option.

• Oversee and enhance the WordPress website, including the development of landing pages and the resources section.

• Strategically plan and execute SEO initiatives (on-page, technical SEO in collaboration with agencies, backlink strategy).

• Manage relationships with SEO and Google Ads agencies, including briefings, budget oversight, and performance evaluations.

• Organize content in a manner that allows it to serve as a citable source in AI-driven search results.

• Track visibility (SEO + generative search) and identify specific optimization strategies.

• Conceptualize and implement lead-generation campaigns (email, LinkedIn, webinars, gated content).

• Construct and refine landing pages, forms, and lead flows, including conducting A/B tests.

• Report on funnel performance (traffic, leads, MQLs/SQLs, pipeline contribution) and pursue ongoing optimization.

• Oversee campaign management (email/LinkedIn), events, and webinars.

• Conduct reporting & analytics, while monitoring market trends and competitors (ERP, cloud, AI).

⛳️ Requirements

• A minimum of 3 years of experience in B2B marketing, preferably within IT/software/consulting sectors.

• Proficient in German (C2) and possess good English skills (B2+).

• Advanced user of WordPress, LinkedIn, Canva, and an email marketing tool (e.g., Mailchimp).

• Proven experience in lead generation/campaign management and managing external agencies.

• Strong understanding of SEO, with hands-on experience in GEO (geotargeting/geographic SEO) being an advantage.

• Self-driven with a structured work approach and a strong collaborative spirit with Sales teams.

• Nice-to-have: Experience with Oracle / Cloud ERP (or SAP/Microsoft).

• Familiarity with HubSpot or similar marketing automation/CRM platforms.

• Basic HTML/CSS skills for creating landing pages.

• Experience with ABM and intent-based B2B targeting.

• Knowledge of no-code workflows (Make, n8n) or prompt engineering.

🏝️ Benefits

• Corporate perks (e.g., company bike/JobRad, choice of laptop, Lunchit, etc.).

• Competitive salary.

• Engaging and responsible tasks that allow for personal initiative.

• A professional and pleasant working environment characterized by flat hierarchies and open communication.

• Tailored opportunities for personal and professional growth, including support for AI certifications.

• Flexible working hours and a healthy work-life balance with options for remote work.

• Direct access to cutting-edge AI technologies (Claude, Oracle AI) through partnerships with both platforms.