B2B Marketing Manager

This is a fully remote position, open to applicants in Poland.

📋 Description

• Develop and implement the marketing communication strategy tailored for the Polish market.

• Strategize content and create the schedule for marketing activities and events.

• Organize both webinars and in-person events, ranging from conferences to our own client meetups and collaborations with HR partners.

• Manage our social media presence, focusing primarily on LinkedIn, where significant engagement occurs.

• Produce expert-level content including articles, newsletters, e-books, and reports.

• Collaborate with B2B marketing managers from other countries to exchange ideas and insights.

• Oversee the performance and SEO agency: providing briefs, optimizing efforts, and ensuring quality standards are met.

• Work in close partnership with the design and UX teams to ensure all materials are visually appealing and functional.

• Analyze campaign outcomes, draw actionable insights, and experiment with new strategies.

• Collaborate with Sales and Customer Success on joint initiatives, create sales materials, and develop case studies.

⛳️ Requirements

• Minimum of 4 years of practical B2B marketing experience, with direct responsibility for content, campaigns, and events.

• Native or fluent Polish speaker (C1+), as you will be responsible for generating content for the Polish audience, including articles, newsletters, social media posts, and event copy.

• Proficient in English (B2+), both written and spoken, as this is our primary working language.

• Practical experience with tools such as Canva, MailerLite, Google Analytics, and Figma.

• Demonstrated experience in organizing both online and offline events (such as webinars, conferences, and meetups).

• Strong analytical abilities: capable of interpreting campaign data, identifying trends, and making informed decisions independently.

• Regularly utilize AI tools (like ChatGPT, Claude, Gemini, or similar) as part of your daily tasks, including content creation, research, analysis, and reporting.

• Must be eligible to work under a B2B contract.

🏝️ Benefits

• Competitive salary range of 11,000–13,000 PLN net (B2B) plus KPI bonuses.

• Remote-first work culture: enjoy the flexibility to work from anywhere, with the option to use our office at Varso Tower in Warsaw.

• Complimentary access to Hedepy: includes therapy sessions, coaching, and psychological support.

• Join a diverse team located across 10 countries.

• Engage in direct collaboration with and report to the Head of Marketing B2B.

• Ample opportunity for innovation, experimentation, and making a tangible impact on our initiatives.