B2B Lifecycle Marketing Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Design, develop, and continually enhance lifecycle and nurture campaigns across email, in-product, and other owned channels for both self-serve (PQL) and enterprise (MQL/SQL) funnels.

• Take ownership of lead scoring and segmentation models in HubSpot, ensuring leads are directed and prioritized based on fit and intent signals.

• Oversee the marketing-to-sales handoff in collaboration with RevOps and Sales — ensuring clean data, clear SLAs, and tight feedback loops.

• Create and manage ABM programs for targeted enterprise accounts, working closely with Sales and content on account-specific messaging.

• Leverage AI-driven workflows to personalize content, automate segmentation, and shorten time-to-launch for new lifecycle programs.

• Report on pipeline and revenue impact from lifecycle programs, using that data to determine priorities for future developments.

• Continuously test and refine messaging, timing, and triggers throughout the funnel — from signup to expansion.

⛳️ Requirements

• 4+ years of experience in B2B lifecycle, demand generation, or marketing automation roles, preferably in a high-growth SaaS environment.

• Strong proficiency in HubSpot, including building workflows, scoring models, and automated nurture programs.

• Familiarity with Salesforce and understanding how marketing and sales data integrate end-to-end.

• Experience in developing and managing lead scoring and MQL/SQL/PQL funnels.

• Background in running or supporting ABM programs for targeted accounts.

• Exceptional analytical skills — adept at managing funnel metrics and converting data insights into actionable strategies.

• Outstanding cross-functional communication abilities, particularly with Sales and RevOps.

🏝️ Benefits

• Innovative culture: You’ll be part of a generational opportunity to shape the future of AI, surrounded by a team that is pushing the limits of what’s achievable.

• Growth paths: By joining ElevenLabs, you become a member of a dynamic team with numerous opportunities to make an impact — beyond your immediate role and responsibilities.

• Learning & development: ElevenLabs actively supports professional growth through an annual discretionary stipend.

• Social travel: We also offer an annual discretionary stipend for you to connect with colleagues each year, in whatever way you prefer.

• Annual company offsite: Every year, we gather the entire team in a new location — previous offsites have taken place in Croatia and Italy.

• Co-working: If you're not situated near one of our main hubs, we provide a monthly co-working stipend.