B2B Content Writer

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Represent Codal's voice across various digital and editorial platforms.

• Create and manage industry-specific and solutions-focused pages on the Codal website.

• Craft compelling copy that highlights Codal's unique value propositions.

• Generate content for social media, primarily targeting LinkedIn.

• Collaborate closely with the Global Head of Marketing and Senior Content Strategist on website positioning and service offerings.

• Produce insightful blog articles in partnership with internal subject-matter experts in engineering, design, and strategy.

• Write and disseminate press releases.

• Formulate and implement content strategies while contributing to the editorial calendar.

• Oversee the complete production of case studies, from stakeholder briefings and client interviews to publication.

• Design and establish a scalable process for case study creation.

• Work collaboratively across teams including delivery, sales, and design to source stories, obtain approvals, and publish case studies.

• Consistently convey Codal's positioning across various content formats.

• Maintain a professional tone of voice across all channels and asset types.

• Monitor and report on content performance metrics, including organic traffic, engagement, lead attribution, and pipeline influence.

• Utilize data to guide content decisions and establish measurable objectives.

• Link content activities to CRM data and pipeline results in HubSpot and Salesforce.

• Achieve targets related to quality, consistency, output, time-to-publication, strategic contribution, and audience engagement.

⛳️ Requirements

• 3–5 years of experience in B2B or enterprise content writing, preferably in digital services, technology, agency, or consultancy sectors.

• Demonstrated experience writing for regulated sectors like healthcare, financial services, or compliance.

• A portfolio showcasing long-form editorial work, web copy, case studies, press releases, thought leadership, and social media content.

• Exceptional proficiency in English grammar, structure, and nuances.

• Experience in interviewing subject-matter experts and converting complex technical concepts into easily understandable narratives.

• Strong project management skills across multiple initiatives.

• Ability to take ownership of processes and build systems, alongside content creation.

• High standards for quality and productivity.

• Must produce original written content and not depend on AI-generated drafts as a replacement.

• Must not require visa sponsorship.

🏝️ Benefits

• Remote work opportunities for those located outside Lincoln, UK.

• Professional development roadmap and career advancement support.

• Commitment to equal employment opportunities.

• Engage with cutting-edge technologies and innovative organizations.