AVP Growth Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the commercial growth strategy at Baylor Genetics by designing and implementing comprehensive marketing programs.

• Manage Growth Marketing, Digital Marketing, Account-Based Marketing (ABM), Commercial Events, Social Media Activation, and Marketing Performance & Attribution.

• Convert commercial objectives into cohesive campaigns that produce a qualified sales pipeline.

• Direct integrated demand generation efforts through digital marketing and customer engagement strategies.

• Formulate scalable strategies for customer acquisition, engagement, and conversion.

• Enhance campaign performance and boost lead generation across the customer journey.

• Collaborate with Product Marketing and Sales to create integrated marketing campaigns that support product launches and strategic initiatives.

• Assess account engagement, opportunity advancement, and revenue effects for key accounts.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Communications, or a related field is required.

• An MBA or advanced degree is preferred.

• Over 12 years of progressive marketing leadership experience in healthcare, biotechnology, diagnostics, life sciences, or medical technology.

• More than 5 years of experience leading integrated commercial marketing teams.

• Proven track record of creating demand generation, ABM, digital marketing, and commercial event programs that lead to measurable business growth.

• Familiarity with developing marketing attribution models, performance reporting, and executive dashboards.

• Strong expertise in Salesforce, Pardot/Marketing Cloud, marketing automation platforms, Demandbase, Tableau, and digital marketing technologies.

🏝️ Benefits

• Health insurance

• 401(k) plan

• Paid time off

• Flexible working hours

• Professional development opportunities