AVP Demand Generation, Healthcare

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of creating and advancing the Healthcare pipeline across key accounts and segments.

• Implement pipeline targets, plans, and investment priorities that are in line with company revenue objectives.

• Establish operational rhythms, reporting, and performance metrics to oversee pipeline health and results.

• Lead a team of demand generation and field marketing professionals focused on Healthcare.

• Develop a high-performing organization that is responsible for pipeline performance, quality of execution, and speed to market.

• Implement comprehensive demand generation strategies across digital, field, and account-based channels.

• Enhance campaigns, content, and channel strategies to boost conversion rates.

• Collaborate with centralized digital teams to ensure vertical accountability and excellence in execution.

• Align demand generation efforts with Healthcare sales strategies and coverage models.

• Collaborate with Healthcare Sales leadership on pipeline objectives, conversion results, and account-based as well as segment-specific initiatives.

• Supervise the execution of Healthcare field marketing, including industry events and targeted engagement programs.

• Align field, digital, and SDR activities to support pipeline objectives.

• Utilize partner relationships to drive growth initiatives focused on Healthcare.

• Monitor and optimize performance across campaigns, channels, and programs to maximize pipeline ROI.

• Utilize AI and data-driven methodologies, continuous improvement practices, and experimentation to enhance scale, efficiency, targeting, and conversion results.

⛳️ Requirements

• 12–15 years of experience in B2B marketing with leadership roles in demand generation, field marketing, or growth initiatives.

• Proven track record of driving pipeline and revenue results within Healthcare or industry-specific marketing frameworks.

• Extensive knowledge in demand generation, pipeline management, digital marketing, performance enhancement, and account-based marketing (ABM).

• Demonstrated success in executing integrated, cross-channel campaigns at scale.

• Proven experience operating within complex, global marketing organizations.

• Strong skills in collaboration and stakeholder management.

• History of closely partnering with Sales leadership to achieve pipeline outcomes.

• Experience in applying data, technology, and AI to enhance marketing effectiveness.

• Capability to introduce data-driven experimentation and continuous improvement methodologies.

• Proven ability to lead teams and ensure execution in dynamic, high-growth environments.

• Strong organizational leadership skills and the ability to build accountable, high-performing marketing teams.

• Experience leading vertically aligned demand generation teams within Healthcare or another regulated or specialized industry (bonus).

• Proven ability to design and implement account-based marketing initiatives for priority enterprise accounts (bonus).

• Experience in managing investment allocations, campaign budgets, and optimizing marketing ROI (bonus).

• Familiarity with partner-led, digital, and field-based go-to-market strategies within Healthcare (bonus).

• Experience in aligning field marketing, digital demand generation, and SDR activities (bonus).

🏝️ Benefits

• Career development resources.

• Wellbeing programs.

• Innovation practices.

• Inclusive workplace culture.

• Employee initiatives and community giving campaigns and programs.