Audience Architect – Audience Creation, Activation

This is a fully remote position, open to applicants in United States.

📋 Description

• Convert Marketing Strategy into Audience Design

• Collaborate with marketing and journey teams to transform campaign goals, lifecycle strategies, and engagement use cases into actionable audience definitions and segmentation frameworks.

• Ensure that audience strategies are in line with B2B account-based engagement models and customer journey needs.

• Create scalable audience structures, qualification logic, and activation methods that facilitate coordinated engagement across email, web personalization, paid media, and other digital channels.

• Maintain consistency of audience logic across various platforms and destinations.

• Work closely with Tech Capability Leads and platform teams to convert audience use cases into clear business and functional requirements.

• Offer guidance on the structuring and activation of audiences within platforms such as AEP, AAM, Adobe Target, Marketo, and other related MarTech ecosystems.

• Ensure that audience definitions can be effectively executed based on available profile data, identity structures, and segmentation logic.

• Serve as a liaison between marketing stakeholders, MarTech teams, and technical capability leads to ensure that audience requirements are well understood and operationalized.

⛳️ Requirements

• Over 6 years of experience in audience strategy, marketing operations, MarTech consulting, or audience activation roles

• Significant experience in B2B SaaS or enterprise technology environments

• Required hands-on experience with audience and customer data platforms such as Adobe Experience Platform (AEP), Adobe Audience Manager (AAM), Adobe Target, Marketo, or similar CDP ecosystems

• Strong understanding of audience segmentation, qualification logic, and activation frameworks

• Experience in designing audiences for cross-channel activation, including email, web personalization, and paid media

• Familiarity with account-based marketing, buying group dynamics, and complex B2B customer journeys

• Ability to translate marketing needs into structured audience use cases and business requirements

• Excellent collaboration skills across marketing, MarTech, analytics, and technical teams

• Capability to communicate technical constraints and audience considerations in clear business language.

🏝️ Benefits

• Equal Opportunity Employer