Audience Analyst – Content

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and oversee audience engagement and promotional strategies linked to commerce objectives, encompassing shopping events, seasonal highlights, partnerships, book releases, and USA TODAY Store initiatives.

• Manage the distribution strategy across various platforms, which includes website placement, newsletters, social media, search, and emerging channels.

• Leverage real-time and historical performance metrics to refine strategies and enhance content visibility, engagement, and revenue generation.

• Collaborate closely with editors, reporters, and commerce teams to synchronize content planning with audience insights and critical engagement moments.

• Discover opportunities to boost, reintroduce, or prolong the lifespan of successful commerce content.

• Work in conjunction with newsroom and audience teams throughout the network to enhance the distribution and sharing of commerce-related content.

• Oversee execution among teams, ensuring clear communication regarding priorities, timelines, and promotional strategies.

• Conduct post-campaign evaluations and convert findings into actionable insights and replicable strategies.

⛳️ Requirements

• A minimum of 3 years of experience in audience strategy, newsroom planning, SEO, growth, or digital media.

• A solid understanding of content performance across various platforms, including search engines, social media, newsletters, and on-site experiences.

• Proficiency in utilizing AI and automation tools to guide audience strategies, optimize distribution, and pinpoint growth opportunities across platforms.

• Experience with analytics tools to drive decision-making and enhance performance.

• Proven capability to make quick, data-driven decisions in a fast-paced, deadline-oriented setting.

• Strong news judgment coupled with an understanding of timing, relevance, and audience intent.

• Excellent communication and organizational skills, with the ability to coordinate efforts across multiple teams.

• Knowledge of commerce, affiliate, or revenue-focused content strategies is advantageous.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Generous paid time off and holiday schedules.

• Opportunities for professional development and growth.

• Collaborative and inclusive work environment.