Associate Vice President, Group Director – Media Planning

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a senior strategic media leader for important client accounts and create innovative, forward-thinking plans that promote measurable business growth.

• Spearhead integrated planning across Converged TV, Audio, Social, Search, Programmatic, OOH, Print, and new emerging channels.

• Transform audience insights, historical performance data, attribution outputs, market trends, and client business goals into clear, actionable recommendations.

• Collaborate with Analytics and channel leads to shape measurement strategies, optimize for brand and performance KPIs, and apply insights to future planning.

• Provide a senior planning perspective during planning reviews, quarterly business reviews (QBRs), client presentations, and executive discussions.

• Establish trusted senior client relationships and appropriately escalate broader business or relationship concerns.

• Work alongside Media Planning Department leadership to establish planning standards, scalable processes, and collaborative working methods.

• Enhance Rain’s Media Planning practice by improving planning quality, integration, training, and workflow consistency.

• Advance planning tools, proprietary technologies, AI-driven workflows, and attribution models.

• Keep track of industry trends, emerging platforms, and the evolution of measurement approaches.

• Advocate for new business through pitches and collaborations with cross-functional partners.

• Build internal and external networks with client partners, industry experts, platform and data partners, and peers.

• Contribute to points of view (POVs), case studies, training materials, and content for the Media Impact Report.

• Oversee, mentor, and cultivate planning talent, including Directors and emerging leaders.

• Guide teams on strategic planning, client leadership, communication, delegation, and accountability.

• Create and facilitate training opportunities across various tools, channels, audience strategies, planning methodologies, measurement, and strategic storytelling.

• Promote a high-performing, collaborative, and accountable planning culture.

• Provide insights on staffing, resource allocation, utilization, and delivery models.

• Support account and departmental health by linking scope, staffing, profitability, deliverables, client satisfaction, and team capacity.

• Eliminate obstacles, clarify ownership and next steps, and maintain urgency regarding business-critical deliverables.

⛳️ Requirements

• Over 12 years of experience in agency media planning, integrated media strategy, or related media leadership for national accounts.

• Extensive cross-channel planning experience across linear, streaming, digital, audio, social, search, programmatic, retail media, and emerging channels.

• Demonstrated ability to convert data, research, market context, audience insights, and performance results into compelling strategic narratives.

• Strong executive presence and communication abilities, with experience in leading or contributing to senior client discussions, planning reviews, QBRs, and new business presentations.

• Experience in managing and developing senior planning talent, including Directors and high-potential future leaders.

• Robust business acumen, including understanding staffing, scope, utilization, operational efficiency, resource planning, and the factors that contribute to healthy client business.

• Forward-looking perspective on media industry changes, such as audience strategy, Converged TV, measurement evolution, attribution, AI-enabled planning, and shifts in consumer behavior.

• Strong critical thinking and problem-solving skills; ability to navigate ambiguity, challenge the status quo, and take initiative when necessary.

• Collaborative, agency-first mindset; values relationships at all levels and treats others with dignity and respect.

🏝️ Benefits

• Medical, Dental, and Vision insurance.

• Quarterly profit-sharing program.

• 401(K) plan with employer match (and immediate eligibility).

• 4-6 weeks PTO.

• 12 paid holidays.

• 12-18 weeks paid family and medical leave.

• Monthly Work-From-Home allowance.

• Flexible First environment with work-from-home options and opportunities for virtual and in-person connections when feasible.

• Commitment to investing in employees, technology, and tools.