Associate Manager, Consumer Retention Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of the lifecycle strategy for Canada Core Marketplace — create and implement CRM initiatives that enhance engagement, retention, and reactivation for DoorDash's primary Canadian clientele.

• Develop comprehensive campaigns — oversee audience segmentation, targeting, creative briefings, quality assurance, launching, and post-campaign analysis within Braze.

• Craft and refine customer journeys — establish trigger-based and consistently active CRM programs that engage customers at critical points in their lifecycle (e.g., onboarding, re-engagement, win-back).

• Collaborate across functions — work in partnership with Product, Analytics, Promo Strategy, Creative Studio, and Marketing Operations to execute integrated lifecycle programs.

• Evaluate and enhance — assess campaign and program outcomes with analytics teams, recognize trends, and convert insights into actionable enhancements.

• Stay informed on industry best practices — share pertinent insights on lifecycle marketing, retention tactics, and CRM advancements with the wider team.

⛳️ Requirements

• Over 4 years of experience in CRM or lifecycle marketing.

• Extensive knowledge of CRM technologies including Email Service Providers (ESPs) and marketing automation systems (e.g., Braze, Iterable, Salesforce Marketing Cloud).

• An analytical mindset with a keen attention to detail.

• Excellent writing and communication skills.

• Fundamental understanding of SQL, HTML, and data visualization tools (e.g., Tableau, Periscope).

• Awareness of email marketing best practices, including contact strategies, targeting and segmentation, A/B testing, and analytics.

• Highly organized, reliable, self-driven, and capable of managing multiple tasks simultaneously.

• Bachelor’s degree or equivalent experience.

🏝️ Benefits

• DoorDash prioritizes your well-being, offering a comprehensive benefits package for all regular employees, which includes paid time off, paid parental leave, wellness benefits, and various paid holidays.

• Furthermore, for full-time employees, DoorDash provides medical, dental, and vision coverage, disability and basic life insurance, an RRSP with employer matching, and a mental health program, among other benefits.

• To learn more about our benefits, visit our careers page here.