Associate Director – US Strategy Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Collaborate closely with the US Brand Lead to develop and enhance the overall brand strategy.

• Oversee the annual Brand Plan process, ensuring well-defined cross-functional strategic priorities, aligned objectives, and actionable execution plans.

• Work alongside the GIA team to create, refine, and validate brand forecasts.

• Conduct continuous competitive readiness assessments, synthesizing insights into actionable strategic recommendations.

• Contribute to significant Market Research initiatives in collaboration with GIA to produce actionable insights that guide segmentation, positioning, and growth strategy.

• Manage the brand budget, which includes tracking expenditures, forecasting, and identifying potential risks and opportunities.

• Lead the Annual Operating Plan (AoP) process in collaboration with the Finance team.

• Ensure ongoing financial transparency for the Brand Lead and Marketing leadership.

• Assist in the development of strategic content for key internal stakeholders.

• Collaborate closely with Promo, Patient Marketing, Digital, and CET to convert strategy into integrated tactical plans.

⛳️ Requirements

• BA/BS with 7+ years of marketing experience, or a MA/MS/MBA with 6+ years of marketing experience, or a PhD/PharmD with 5+ years of marketing experience.

• Over 10 years of experience in pharmaceutical marketing and/or healthcare-related commercial sectors.

• Preferred background in hematology or highly competitive therapeutic categories.

• Ability to effectively communicate with Senior Leadership regarding key brand growth initiatives.

• Proven capability to lead without direct authority and influence cross-functional teams.

• Previous success in competitive preparedness and market-shaping initiatives.

• Proficient in integrating insights from customer research, analytics, and field feedback.

• Excellent communication skills.

🏝️ Benefits

• Medical

• Dental

• Vision

• 401(k)

• FSA/HSA

• Life Insurance

• Paid Time Off

• Wellness