Associate Director, Social Media

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee a team of up to 8 Social Media Strategists

• Establish a standard of excellence for both the team and clients

• Define objectives for each client collaboration within the pod

• Ensure adherence to paid social advertising best practices and Directive's methodologies

• Comprehend campaign approval stages and assist strategists in securing client approvals

• Identify challenges during one-on-one discussions and formulate action plans to address them

• Create a structured environment, establish a consistent rhythm, and proactively support the team through clear expectations

• Direct the strategic approach for accounts while fostering growth and retention of key talent

• Achieve and surpass departmental KPIs, including client expansion and goal fulfillment

• Cultivate trust and relationships with clients that lead to consistent renewals among senior stakeholders

• Identify cross-selling opportunities that align with client objectives

• Mitigate client churn through referrals, upsells, and cross-sells

• Communicate outcomes to client contacts, executives, and internal team members

• Travel to meet clients approximately once a year per client or as necessary

⛳️ Requirements

• A minimum of 4 years of experience in a performance/digital marketing agency; B2B experience is a plus

• At least 2 years of experience in people management

• Profound knowledge of paid social advertising campaigns, particularly LinkedIn Ads and Meta

• Familiarity with LinkedIn and Meta ad formats, including conversation ads, document ads, and CTV

• Competence in using LinkedIn Campaign Manager, ZoomInfo, 6sense, and similar advertising platforms and tools

• Capability to delegate tasks to team members

• Ability to de-escalate client concerns and proactively avert issues

• Strong grasp of paid advertising principles, including ICP research, ad copywriting, bid management, and campaign optimization

• Proficiency in analyzing campaign performance data using Google Analytics, GA4, Excel, or other analytics tools

• Competence in driving and measuring results through OCT

• Proven and quantifiable success with mid-market or enterprise accounts

• Ability to interpret and convey strategies and narrate data stories

• Skill in organizing, prioritizing, and managing multiple projects concurrently

• Must be a permanent resident of the United States with established and current US work authorization without sponsorship

• Capable of working from a home office with reliable internet access

• Proficient in operating a laptop, software platforms, and office productivity tools

• Ability to remain stationary for extended periods while observing and interpreting written and verbal communication

🏝️ Benefits

• Annual base salary range of $100,000-$135,000 USD with bonus eligibility

• Medical, dental, and vision plans, along with disability and life insurance coverage for you and your family

• 100% employer-funded plan for you and a 50% employer contribution for your dependents (US, CAD, MX)

• Access to certified therapists through Spring Health

• Headspace membership included

• Physical therapy services through Omada

• Access to thousands of Aaptiv virtual workouts

• Complimentary One Medical membership for primary and virtual healthcare

• Unlimited PTO (with a minimum of 2 weeks)

• Paid Company Holidays

• Your Birthday Off

• End of Year Recharge (closed from December 24 to January 1)

• Paid Parental Leave

• Traditional and Roth 401(k) options with a 3% company match

• Annual bonus based on tenure, increasing over time

• Annual Company-wide Retreat

• Remote working flexibility from anywhere in the US

• Option to utilize state-of-the-art offices in Irvine, California

• Choice of PC or Mac provided

• Reasonable accommodations available for qualified individuals with disabilities