Associate Director, Engagement Strategy

📋 Description

• Serve as the strategic brand ambassador for various clients and brands by guiding them in the development and implementation of innovative brand strategies.

• Comprehend and spearhead the utilization of resources to effectively activate brand strategies through an omnichannel framework.

• Capable of leading with a clear perspective while also actively listening to foster alignment among the team and clients.

• Engage as a key contributor in strategic client meetings, offering a well-supported and articulate viewpoint.

• Collaborate effectively across departments as an integral team member.

• Conduct comprehensive landscape assessments.

• Maintain an in-depth understanding of market opportunities, competitive landscapes, clinical environments, customer segments, motivators/barriers, and brand differentiators for assigned brands.

• Identify and articulate unmet needs.

• Exhibit curiosity by continually seeking the “why” to uncover unexpected insights that can instigate market transformation.

• Develop brand planning structures.

• Establish the unbranded platform, brand personality, positioning, creative platform, and key strategies throughout the brand's lifecycle.

• Design and facilitate essential strategic working sessions with clients.

• Oversee campaign development and evaluation.

• Assist the Creative Team throughout the creative development process by providing research findings and other relevant materials.

• Persistently nurture and advocate for the “bold creative idea.”

• Address client market research needs by offering insights to the client's research vendor on design and generating actionable insights from the research.

⛳️ Requirements

• Minimum of 8 years of experience in digital strategy, particularly within the healthcare sector (HCP+Patient).

• Strong foundation in omnichannel strategy, including experience in mapping, ecosystem design, and journey planning across CRM, web, mobile, SEO, social platforms, and emerging technologies.

• Experience in managing both launch and mature brand strategies.

• Knowledge of the requirements linked to omnichannel marketing and its potential influence on strategy.

• Eagerness to learn about new disease categories and treatments.

• Ability to “connect the dots” among various inputs to generate organic business opportunities.

• Strong verbal and written communication skills.

• Passion for producing BOLD work that drives behavioral change and enhances health outcomes.

🏝️ Benefits

• An inclusive work culture.

• A flexible working environment.