Associate Director, Digital Experience

This is a fully remote position, open to applicants in United States.

📋 Description

• Assist in enhancing core and innovative product experiences.

• Improve digital interactions, focusing on key landing pages, application processes, and engagement tools.

• Ensure that experiences operate as expected and pinpoint quality gaps.

• Establish and lead A/B testing and experimentation initiatives.

• Oversee the optimization of comprehensive user journeys across web platforms, CRM, and enrollment interfaces.

• Contribute to and help develop personalization strategies and pilot programs.

• Set and monitor UX and product analytics along with key performance indicators (KPIs).

• Create and present regular performance reports.

• Aid in the formulation of the innovation roadmap.

• Collaborate on the design, launch, and evaluation of new digital product experiences.

⛳️ Requirements

• Bachelor’s degree in design, human-computer interaction, or a related discipline.

• Over 7 years of experience in digital experience, product strategy, personalization, or innovation roles.

• Proven track record of close collaboration with CRM and marketing automation teams.

• Practical experience with platforms like Salesforce.

• Strong grasp of lifecycle journeys, triggers, segmentation, and user signals.

• Experience in driving personalization and experience intelligence initiatives.

• Significant experience with a performance-oriented mindset, capable of defining KPIs.

• Solid grounding in human-centered design, journey mapping, and experience strategy.

• Demonstrated capability to operationalize experience strategy.

• Familiarity with experimentation and optimization methodologies.

• Working knowledge of accessibility standards (WCAG), responsive design principles, and content organization.

• Experience collaborating within design systems and shared UX frameworks.

• Exposure to or experience with AI-driven or personalization-focused experiences.

• Strong cross-functional leadership abilities and skills in influencing others.

• Exceptional written and verbal communication skills.

🏝️ Benefits

• Comprehensive well-being benefits for you and your family.