Associate Director – Converged TV

This is a fully remote position, open to applicants in United States.

📋 Description

• Create comprehensive digital video strategies with an emphasis on CTV.

• Provide actionable insights in collaboration with Integrated Planning and Media Investment teams.

• Assess, recommend, implement, measure, optimize, and expand digital video initiatives.

• Contribute to the strategic direction and leadership of accounts involving digital video projects.

• Advocate for digital video, particularly CTV.

• Offer industry perspectives on ad technology, publisher advancements, and consumption patterns.

• Standardize best practices while enhancing efficiencies and automation.

• Lead the Digital Video team, including Supervisors and Specialists.

• Manage accounts and cultivate relationships with key clients and internal partners.

• Supervise performance and brand-building strategies for digital video.

• Create educational materials for both internal and external client engagement.

• Identify investment distributions using audience tools, historical performance metrics, scorecards, and client-specific best practices.

• Oversee campaign implementation through Direct IO and programmatic platforms.

• Report campaign outcomes, progress towards objectives, and future strategies to senior leadership.

• Streamline and enhance digital video processes throughout the practice.

• Align programmatic efforts with broader marketing and business goals.

• Evaluate new DSP solutions available in the marketplace.

• Ensure digital video projects adhere to agency standards.

• Contribute to departmental objectives, certifications, training, growth opportunities, and account assignments.

• Explore methods to leverage media and ad technology partnerships.

• Identify growth and expansion opportunities within digital video advertising services.

• Provide channel-specific insights for new business proposals and assist in onboarding new accounts.

⛳️ Requirements

• Bachelor's degree in advertising, marketing, or a related field, or a comparable combination of education and experience.

• Over 6 years of practical experience, focusing on digital video planning and activation.

• Knowledge of platform and publisher relationships, data targeting capabilities, purchase types, and optimal methods for activating digital media.

• Experience with DSPs, CTV publishers, measurement, currency, trafficking, reporting, and developing campaign performance insights.

• Demonstrated proficiency in major DSPs such as The Trade Desk, DV360, Amazon, Yahoo, Viant, and more.

• Capability to analyze performance data sets, uncover critical narratives, and communicate effectively both internally and externally.

• Strong project management abilities with meticulous attention to detail.

• A collaborative mindset and a genuine interest in mentoring and managing team members.

• A keen interest in ad technology, digital video trends, and innovation.

• Appreciation for Rain’s Core Values.

• Willingness to travel periodically and accommodate meetings across different time zones.

🏝️ Benefits

• Quarterly profit-sharing program.

• 401(K) plan with employer match and immediate eligibility.

• 4-6 weeks of paid time off (PTO).

• 12 paid holidays.

• 12-18 weeks of fully paid Family and Medical Leave.

• Monthly Work-From-Home allowance.

• Medical, Dental, and Vision insurance.

• Flexible First environment with remote work options.

• Investment in employees, technology, and tools.