Associate Director – Consumer Marketing

This is a fully remote position, open to applicants in New Jersey, +1 more state.

📋 Description

• Oversee the creation of media, audience, and omnichannel strategies that link brand objectives to quantifiable consumer engagement and business results.

• Identify key audiences, audience behaviors, targeting methods, channel roles, sequencing, reach and frequency considerations, and investment strategies.

• Direct paid, owned, social, search, CRM, website, video, and other digital channel planning in collaboration with media agencies, platform partners, analytics, and internal teams.

• Create measurement frameworks, KPI strategies, dashboard requirements, testing and learning priorities, optimization plans, and performance reporting schedules.

• Assess campaign performance across media, social, website, search, CRM, video, and other channels to uncover optimization prospects.

• Rigorously evaluate campaign concepts for activation, measurement, optimization, scaling, and sequencing across various channels.

• Suggest channel mix, media investments, audience targeting, content sequencing, website flow, performance enhancements, and testing and learning priorities.

• Collaborate with stakeholders from Medical, Legal, Regulatory, Compliance, and the Promotion Review Team to ensure assets are compliant, ready for review, operationally feasible, and appropriately evaluated.

• Report directly to the Director of Consumer Marketing.

⛳️ Requirements

• A BA/BS degree is mandatory.

• At least 5 years of experience in consumer marketing, media strategy, omnichannel marketing, digital marketing, performance marketing, analytics, or a related field.

• Comprehensive knowledge of paid media, owned channels, social media, search, CRM, websites, measurement, audience targeting, and campaign optimization.

• Proven capability to lead agency partners and cross-functional teams in crafting and implementing integrated consumer marketing strategies.

• Proficient in interpreting performance data, formulating test-and-learn plans, and converting analytics into clear strategic insights.

• Experience in a regulated environment is essential.

• Strong ability to collaborate effectively with Medical, Legal, Regulatory, Compliance, and Promotion Review stakeholders.

• Must meet applicable travel and credentialing requirements, including necessary vaccination prerequisites.

• Candidates must reside in the United States or Puerto Rico; visa sponsorship is not available.

🏝️ Benefits

• Retirement savings plan.

• Paid vacation and holiday time.

• Paid caregiver/parental and medical leave.

• Medical coverage.

• Prescription drug coverage.

• Dental coverage.

• Vision coverage.

• Flex Time.

• Remote Work.