Associate Channel Marketing Manager

📋 Description

• Tasked with establishing direct communication and outreach to our dealer network weekly regarding new initiatives, content, and tools. Assist with Newsletter Communications.

• Interact with our dealer network by organizing **Webinars** that inform our dealers about effective local marketing and advertising strategies as well as new product introductions.

• Facilitate our **marketing advisory meetings** to acquire fresh insights into the best tools utilized by our top dealers.

• **Assist in new product development** by crafting communication materials that enhance sales for these items.

• Continuous enhancement and renewal of **sales sample kits, pull-up banners**, brochures, and aids for sales and marketing events.

• Accountable for selecting **apparel and marketing materials** within the brand store.

• Oversee the **Dealer resource center/digital content management website and update Image Relay content** – Collaborating with our applications manager.

• Additional duties and projects as assigned.

⛳️ Requirements

• Bachelor's degree in Business, Marketing, Communications, or 5 years of equivalent marketing experience in the home improvement sector or a related field.

• Preferred experience in Call Center, Customer Service, or Event Marketing.

• Capability to devise innovative marketing concepts and solutions to boost sales and dealer participation.

• Exceptional written and verbal communication skills, with a background in creating and distributing newsletters and email communications.

• Experience collaborating with various vendors to develop and disseminate marketing materials.

• Proficiency in effectively leading engaging webinars and training sessions for dealers.

• Proven ability to work collaboratively with internal teams to align marketing strategies with sales objectives.

• Competent in tracking project expenses, managing timelines, and allocating resources to remain within budget.

• Experience in supporting product development and branding initiatives with creative contributions.

• A sales-focused mindset capable of generating enthusiasm and driving engagement around products and marketing activities.

• Strong problem-solving skills and the initiative to ask questions and think creatively when confronted with challenges.

🏝️ Benefits

• 401(k) with matching program

• Paid time off (PTO)

• Health insurance

• Dental insurance

• Vision insurance

• Health savings account

• Life insurance