Associate Buyer, Paid Social

This is a fully remote position, open to applicants in New York.

📋 Description

• Assist in setting up, trafficking, quality assurance, pacing, and optimizing paid social campaigns for Fanatics Casino projects.

• Help with uploading creative content, building audiences, selecting placements, establishing naming conventions, tracking parameters, and completing campaign launch checklists.

• Oversee pacing in relation to budget, acquisition, revenue, efficiency, and payback goals.

• Extract, organize, and analyze performance data from paid social platforms, mobile measurement partners, analytics tools, and internal dashboards.

• Compile weekly performance reports, track creative tests, document campaign notes, and gather competitive insights.

• Collaborate with agency partners on campaign development, optimizations, reporting, asset transfers, and adherence to deadlines.

• Conduct quality assurance on creative assets, ad copy, promotional messaging, destination URLs, promo codes, state eligibility, responsible gaming language, and compliance approvals.

• Support the testing of roadmaps across various creative concepts, audiences, placements, bids, landing pages, app events, game themes, promotions, and platform betas.

• Keep comprehensive documentation for launches, optimizations, insights, budget reconciliation, and ongoing reporting.

• Work in partnership with teams from Creative, Brand, Casino Marketing, Analytics, Product, and Compliance.

• Monitor casino launches, promotion schedules, platform trends, competitor messaging, and creative best practices.

• Cultivate expertise in paid social buying tools and reporting systems.

⛳️ Requirements

• A minimum of 1+ years of experience in paid social, digital media, performance marketing, marketing analytics, or a related field; internship experience is acceptable.

• Preferred familiarity with Meta Ads Manager, TikTok Ads Manager, Snap Ads, X Ads, Reddit Ads, Excel/Google Sheets, and reporting dashboards.

• Exceptional attention to detail and capability to manage multiple campaign deadlines efficiently.

• An analytical mindset with the ability to interpret performance data and recognize trends.

• A creative curiosity regarding paid social assets, copy, hooks, audiences, and placements.

• Strong written and verbal communication skills are essential.

• Capability to adhere to quality assurance processes, troubleshoot campaign issues, and maintain precise documentation.

• An interest in online casinos, sports betting, digital marketing, paid social, and customer acquisition is preferred.

• A bachelor's degree in marketing, business, analytics, communications, or a related field is preferred.

• Must be willing to travel occasionally to offices located in New York City and Denver, as well as other locations.

🏝️ Benefits

• Base salary ranging from $80,000 to $100,000 USD.

• Bonus included as part of the full-time employment compensation package.

• Option for remote work arrangement.

• Opportunities to participate in conferences, events, meetings, and team-building activities.

• Launching into Better: LIVE cultural immersion for full-time, non-seasonal hires.

• Detailed benefits information can be found at https://benefitsatfanatics.com/.