Assistant Manager – Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and implement multi-channel lead generation campaigns (both inbound and outbound) to enhance qualified deal flow and engage prospects.

• Develop and oversee cold outreach sequences (via email and LinkedIn) aimed at business owners, investors, and strategic buyers.

• Regularly test and refine outreach messaging, timing, targeting, and list quality to improve response and conversion rates.

• Utilize tools such as LinkedIn Sales Navigator and enrichment/outreach platforms to construct and qualify prospect lists.

• Take charge of the daily management of HubSpot (or a comparable system): workflows, list segmentation, lead scoring, and campaign tracking.

• Ensure CRM data accuracy, pipeline reporting, and attribution tracking in collaboration with the deal origination team.

• Develop and manage nurture sequences that align with the buyer and seller journey.

• Oversee email deliverability, domain health, and sending reputation.

• Work alongside cross-functional teams to implement high-quality marketing initiatives.

• Evaluate campaign performance and adjust strategies for improved outcomes.

⛳️ Requirements

• 4-6 years of progressive experience in B2B marketing, preferably within financial services, M&A advisory, consulting, or professional services.

• Proven hands-on experience with HubSpot (or a similar CRM/marketing automation platform).

• Demonstrated success in lead generation, cold outreach, and building pipeline campaigns.

• Strong understanding of SEO fundamentals, with increasing familiarity in AEO/GEO/LLM optimization.

• Experience in managing Google Ads and overseeing performance marketing budgets.

• Exceptional written communication skills, accompanied by a portfolio of blog/content samples.

• Practical experience with AI tools (such as Claude, ChatGPT, or similar) in daily marketing tasks, including creating AI-assisted workflows beyond just chat interfaces.

• Analytical mindset, comfortable working with campaign data, dashboards, and reporting tools.

• Bachelor's degree in Marketing, Communications, Business, or a related field.

🏝️ Benefits

• Competitive salary.

• Opportunities for career development.

• Flexible work arrangements.

• Health insurance.

• Paid time off.