Art Director, Paid Social

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the visual concept development and implementation of social-first campaigns, covering both paid and organic initiatives, from initial brief to final delivery, including static, motion, and video formats.

• Direct shoots, user-generated content (UGC) style projects, and motion pieces with a clear and confident perspective, guiding external content partners effectively.

• Create primary creative concepts, design systems, and art direction packages that provide external partners, agencies, and content creators with a robust foundation for adaptation and scaling.

• Apply genuine design expertise to all work, focusing on typography, layout, color, composition, and hierarchy across both static and motion visuals.

• Exhibit a keen instinct for what resonates on platforms such as Instagram, TikTok, YouTube, and other emerging channels.

• Develop and sustain social creative systems and templates in Figma that can be scaled across the team while maintaining high-quality craftsmanship.

• Leverage proficiency in AI image, video, and workflow tools to expedite exploration, validate concepts more swiftly, and advance creativity beyond traditional processes.

• Collaborate with Growth, Brand Marketing, and agency partners to ensure that social creative aligns with brand identity and performance objectives.

• Contribute to the establishment of a unified visual language for the team and elevate the craftsmanship standard across social media outputs.

⛳️ Requirements

• A minimum of 7 years of experience as an art director with a focus on social content, gained either at an agency or in-house.

• A portfolio demonstrating a diverse range of work across paid and organic social media, showcasing strong examples of both brand-focused and performance-oriented projects.

• Proficiency in performance marketing, with an understanding of how to measure paid creative, recognize meaningful tests, and utilize data to guide creative decisions without compromising originality.

• Expertise in Figma and Adobe Creative Suite, with required experience in motion graphics.

• Strong foundation in design principles; you possess a deep understanding of typography, layout, color theory, and visual hierarchy that exceeds mere aesthetic intuition.

• Proven ability to work comfortably with AI creative tools and a genuine interest in their future developments.

• An instinctive awareness of cultural trends, allowing you to identify what's gaining traction online before it becomes mainstream.

• Excellent communication skills, enabling you to articulate creative decisions clearly through platforms like Slack, not just in formal presentations.

• Demonstrated drive and initiative, as everyone in this role is expected to be a builder and executor.

🏝️ Benefits

• Competitive base salary, stock options, and health benefits starting from Day 1.

• 401(k) plan with company matching.

• Remote-friendly work environment (within the US), flexible time off (FTO), and opportunities for professional growth.

• A high-growth, mission-driven, and inclusive culture where your contributions make a significant impact.