Art Director, Performance Creatives

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create innovative strategies for client campaigns, encompassing thorough competitor analysis.

• Examine competitor advertisements to comprehend their structure and pinpoint ad formats that are currently effective.

• Methodically dissect advertisements, identify engaging elements and hooks, and enhance audience targeting.

• Assess performance using Ads Manager, extract insights, and formulate new strategies and testing methods.

• Craft campaign concepts, testing plans, and messaging strategies for clients.

• Lead and cultivate a creative team consisting of graphic designers, motion designers, video editors, and copywriters.

• Guarantee the quality of all advertising materials regarding visual appeal, performance, safe zones, and compliance with platform standards.

• Generate and deliver creative reports and strategy presentations to clients.

• Consistently refine your workflow utilizing AI tools and share insights with the team.

• Collaborate directly with the company’s leadership team.

⛳️ Requirements

• Over 3 years of experience in Art Direction, Creative Strategy, or Creative Lead positions in performance marketing or an agency setting.

• Demonstrable experience in developing ad creative concepts for Meta, TikTok, or similar platforms (REQUIRED; please showcase this in your portfolio).

• Capability to analyze Ads Manager data, interpret CTR, hook rates, and ROAS, and derive strategies from these insights.

• Knowledge of algorithm functionality, factors contributing to effective ads today, and the distinctions between various platforms.

• Highly creative, able to conceive original ideas rather than replicate existing ads.

• Familiarity with tools such as Claude, Higgsfield, ElevenLabs, and other comparable AI tools, with a primary focus on Claude, Figma, and Higgsfield.

• Experience in leading a creative team.

• Proficient in presenting creative concepts clearly and convincingly to clients.

• Strong enthusiasm for social ads, current trends, and platform updates.

• Proficiency in German at least at the C1 level.

• Proficiency in English at least at the B2 level.

• CV and portfolio/case studies are required with your application.

🏝️ Benefits

• Collaborate with one of the industry's most advanced AI creative workflows, including Claude, Figma, and Higgsfield.

• Work with brands that prioritize creativity, including MyMüsli, Olavson, and Elotrans.

• Enjoy a remote-first environment with flexible working hours.

• Experience a data-driven atmosphere where every creative choice is measurable.

• Engage in direct collaboration with the company's leadership team.

• Benefit from an Urban Sports membership.

• Participate in the JobRad bicycle leasing program.

• Take part in several workations throughout the year.

• Enjoy regular team events.

• Seize the chance to make an impact by helping shape the agency's creative direction.

• Receive payment for strategy cases.