Appointment Setter / Cold Messaging Specialist

This is a fully remote position, open to applicants in South Africa.

📋 Description

• Execute approximately 50 high-quality, personalized outreach messages on LinkedIn each day.

• Conduct research on prospects prior to outreach and customize messaging accordingly.

• Establish rapport with senior professionals within the asset finance and wider financial services industries.

• Re-engage with prospects who may have an existing relationship or prior discussions with the directors.

• Achieve strong response rates from LinkedIn outreach efforts.

• Transform conversations into qualified appointments for the company’s directors.

• Strategically and consistently manage LinkedIn connection requests.

• Create suitable messaging sequences tailored to various prospect types.

• Follow up with prospects in a professional and natural manner.

• Engage with relevant content from prospects on LinkedIn when appropriate to enhance familiarity and strengthen relationships.

• Keep accurate records of outreach activities, responses, and appointments.

• Assess outreach performance and adjust messaging based on results.

• Articulate the strategy behind different approaches and demonstrate commercial insight.

• Initially present messaging and outreach plans for approval while adapting to the company’s tone of voice.

• Gradually assume more responsibility for conversations as trust and consistency are established.

• Learn the communication style of the directors to ensure messages are authentic and aligned with the company’s voice.

• Potentially manage outreach through a director's LinkedIn account once adequate trust has been developed.

⛳️ Requirements

• Prior experience in LinkedIn outreach or appointment setting.

• Experience in financial services, finance recruitment, banking, asset finance, or another finance-related field, or in a professional services environment is highly desirable.

• A professional and credible LinkedIn profile.

• Solid understanding of LinkedIn networking.

• Experience in conducting direct outreach.

• Knowledge of strategies for building connections.

• Awareness of how profile credibility impacts response rates.

• Proven experience in generating conversations and meetings via LinkedIn.

• Strategic thinker with the ability to determine approaches, messaging angles, timing, and follow-up strategies for prospects.

• Excellent command of written English.

• Professional, natural, concise, articulate, personalized, and commercially savvy written communication skills.

• Strong commercial awareness.

• Confidence in engaging with senior professionals.

• Exceptional attention to detail.

• Strong research capabilities.

• Experience in securing appointments through written outreach.

• Credible and professional presence on LinkedIn.

• Analytical mindset with an interest in enhancing response rates.

• Ability to understand and replicate another individual's communication style.

• Confidence in suggesting different outreach strategies rather than merely following instructions.

• Trustworthy and reliable working style.

• Ability to work towards measurable outcomes, including response rates, conversation quality, qualified appointments, and outreach effectiveness.

🏝️ Benefits

• Remote work opportunity – South Africa.

• Full-time employment.