App Channel Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Establish and take ownership of the KPIs for the App channel; communicate channel performance to Commercial and Product leadership.

• Manage the app store rating/score as a key performance indicator, as well as the review response rate and time-to-response — ensuring that issues raised by players in reviews are triaged, directed, and resolved.

• Serve as KTO's primary liaison for Google and Apple, overseeing the platform relationships in collaboration with Development and Product, including managing approvals, policy compliance, and escalations.

• Chart the complete mobile user journey and maintain a prioritized backlog of friction points and growth opportunities — presenting clear, evidence-based issues to Product, CRM, and Marketing.

• Collaborate with Product to influence (but not directly manage) the mobile roadmap, ensuring that commercial and user journey priorities are adequately represented.

• Work closely across CX, Special Cases, Tech, CRM, and Commercial to integrate player feedback, incidents, and priorities into a unified channel plan.

• Coordinate with CRM/Lifecycle to synchronize in-app messaging, push notifications, and loyalty mechanics (Clube KTO) with the channel strategy.

• Partner with Marketing and Acquisition on installation campaigns, ASO, attribution, and the post-install experience.

• Manage app release readiness: feature rollouts, communications, store updates, and adoption tracking.

• Utilize data (together with the Data team) to identify what is effective, what is underperforming, and where to allocate future investments.

• Advocate for a mobile-first standard throughout the organization and elevate the quality expectations for all app-related initiatives.

⛳️ Requirements

• Strong commercial acumen: comfortable taking ownership of revenue and engagement metrics beyond just delivering features.

• Demonstrated ability to influence and align cross-functional teams without having direct authority.

• Proficient understanding of the mobile lifecycle: ASO, attribution, onboarding, retention, push/CRM, and app analytics.

• Hands-on experience overseeing app store presence and managing platform relationships (Google Play, Apple App Store), including review/rating management and navigating approval/policy processes.

• Data-savvy — capable of extracting, interpreting, and reasoning about funnel and cohort data to inform decision-making.

• Experience in iGaming, sportsbook, fintech, or another rapidly evolving B2C app environment is a significant advantage.

• Proactive mindset, comfort with uncertainty, and the diplomacy to reconcile competing priorities.

🏝️ Benefits

• At KTO, diversity is more than a concept — it is our strength. We cultivate an inclusive environment where everyone feels valued and empowered, and we strive to make a positive impact in our communities.

• KTO is licensed for Brazilian sports betting and online gaming under Portaria 2.093/2024, ensuring that operations are conducted in a secure, regulated environment.

• Participation is restricted for:

• Individuals under 18 (eighteen) years of age;

• Public agents with responsibilities directly associated with the regulation, control, and oversight of the activity within the federative entity where they serve;

• Referees, assistant referees, or equivalents, sports entrepreneurs, agents or representatives of athletes and coaches, coaches, or members of technical staff;

• Members of the administrative or supervisory bodies of organizations responsible for organizing competitions or sporting events;

• Athletes participating in competitions organized by entities within the National Sports System;

• Individuals diagnosed with gambling addiction, as per a diagnosis from a qualified mental health professional.