Analista de Mídia Paga e CRM – Automação, Sênior

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage paid acquisition and nurture leads after they enter the database.

• Report to the Marketing team and collaborate closely with the Sales team to align lead generation and qualification.

• Plan, execute, and optimize paid media campaigns on Google Ads and LinkedIn Ads targeting Open Finance audiences.

• Manage media budgets, campaign calendars, and performance reports.

• Build and maintain automation and nurturing flows in the marketing CRM, from cold leads to handover to Sales.

• Segment the database by profile (ICP), funnel stage, and product.

• Align with Sales on qualification criteria and lead handover SLAs.

• Utilize AI tools for creating creatives, ad copy, and optimizing campaigns.

• Lead end-to-end campaigns with a focus on more strategic scopes.

⛳️ Requirements

• Prior experience in paid media, particularly with Google Ads and LinkedIn Ads, ideally in a B2B context.

• Familiarity with CRM and marketing automation tools, such as RD Station, HubSpot, or similar.

• Ability to read and create campaign and funnel reports.

• Capability to translate analyses into adjustments in segmentation, creatives, or bidding.

• Knowledge of AI tools applied to marketing, including creative generation, copywriting, and automation.

• Genuine willingness to learn new tools.

• Interest or willingness to learn about Open Finance, Open Insurance, and the regulated financial market.

• Autonomy to lead end-to-end campaigns at a senior level.

• Proactive attitude.

• Business acumen.

• Sense of accountability.

🏝️ Benefits

• Support from a design team.

• Remote work opportunity.