Analista de Marketing Pleno

📋 Description

• Monitor brand performance indicators and campaigns, generating analyses and translating them into actionable recommendations.

• Prepare and present scenario analyses, brand diagnostics, and strategic recommendations for various channels (on-trade, off-trade, and digital).

• Track market trends, consumer behavior, and competitive movements to identify growth opportunities.

• Support the development of the brand's strategic planning, ensuring alignment between business objectives, communication, and execution.

• Create strategic presentations with clear storytelling and data-driven insights.

• Collaborate with Trade, Commercial, and Sales teams to translate brand strategy into relevant point-of-sale activations.

• Participate in the development and implementation of innovation projects, serving as the point of contact with a multifunctional team throughout the entire innovation process, from opportunity analysis to market launch.

• Organize workflows, timelines, and monitor the delivery of strategic outcomes.

• Work closely with internal departments (marketing, trade, commercial) and external stakeholders (agencies, partners, and suppliers).

⛳️ Requirements

• Bachelor's degree in Business Administration, Engineering, Marketing, or related fields;

• Analytical ability to translate complex data into clear and objective recommendations;

• Previous experience in marketing, preferably in fast-moving consumer goods (FMCG) companies;

• Familiarity with market data (Nielsen, Kantar, IWSR, or similar);

• Strong proficiency in Excel and presentation creation (PowerPoint);

• Advanced English language skills.

🏝️ Benefits

• Remote work

• Training program

• Opportunities for professional development