Analista de CRM

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Management of Multichannel Campaigns: Plan, execute, and optimize omnichannel campaigns (Email, SMS, Push, WhatsApp, and Chatbot).

• Journey Configuration: Develop relationship and nurturing flows using Adobe Experience Cloud and Salesforce Marketing Cloud solutions.

• Segmentation and Data: Create and manage segments using SQL, ensuring message personalization via AMPscript/Handlebars while adhering to best practices for personalization and targeting.

• Performance Analysis: Report on business KPIs, generate insights, and focus on continuous improvement of results.

• Compliance: Ensure the responsible use of data in full compliance with LGPD/GDPR regulations.

⛳️ Requirements

• Education: Bachelor’s degree in Marketing, Advertising, Administration, or related fields.

• Technical Experience: Prior experience with CRM and marketing automation tools.

• Tool Knowledge: Previous CRM experience with Salesforce modules and/or Adobe Experience Cloud solutions.

• Hard Skills: Proficiency in SQL for segmentation and data handling in Data Extensions.

• Excel skills (pivot tables and reporting).

• Basic understanding of HTML, CSS, and JavaScript for simple adjustments in assets and landing pages.

• Languages: Intermediate English proficiency for conversation.

• Additional Hard Skills (Preferred): Practical knowledge of Email Studio, Journey Builder, Automation Studio, and Contact Builder.

• Practical experience with Adobe Campaign, Adobe Marketo, and Adobe Journey Optimizer.

• Official certifications in Adobe and/or Salesforce.

• Understanding of CDP (Customer Data Platform) concepts and databases.

• Experience in agile projects (Scrum/Kanban) and multidisciplinary squads.

• Familiarity with data visualization tools such as Power BI or Tableau.

• Knowledge of integrations via API (REST/SOAP) and native connectors.

• Advanced or fluent Spanish.

🏝️ Benefits

• Meal and Food Allowance

• Home Office Support

• Profit Sharing Program

• Certification Support Program

• Medical Assistance Plan (with co-participation and monthly fee for dependents)

• Life Insurance

• Childcare Assistance

• Birthday Day Off

• Zenklub

• Extended maternity and paternity leave

• Talkers Program – support in English

• Partnerships with educational institutions offering discounts on MBA and postgraduate courses

• Dental Plan

• Total Pass