AI Web Optimization Specialist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Develop and sustain a prioritized roadmap for website optimization that is in line with business objectives, product launches, campaign priorities, and the needs of buyers.

• Examine visitor behavior, performance metrics, and content engagement to pinpoint areas of friction and opportunity, converting those insights into precise, testable hypotheses.

• Strategize, initiate, and assess A/B tests, multivariate tests, and targeted audience experiences, evaluating incremental impact in comparison to suitable control experiences.

• Enhance conversion pathways and create personalized experiences across product pages, landing pages, forms, and other high-intent destinations, customized for known visitors, target accounts, and other key segments.

• Leverage web analytics, heatmaps, session behavior, and qualitative insights to comprehend how various buyer groups engage with the website, generating recurring reports that link that behavior to qualified conversions, pipeline influence, and business outcomes.

• Recognize significant performance variations across channels, accounts, industries, and stages of the buyer journey.

• Create repeatable AI-assisted workflows, which include reusable prompts, agents, templates, and evaluation frameworks, to expedite research, hypothesis formulation, content assessment, and reporting, automating repetitive tasks while ensuring human oversight.

• Suggest enhancements to page structure, content clarity, internal linking, and structured data to boost machine readability, and monitor traffic and behavior from AI assistants, answer engines, and other emerging discovery sources.

• Keep thorough documentation of hypotheses, experiments, results, and insights gained.

⛳️ Requirements

• A minimum of four years of experience in conversion-rate optimization, digital experience optimization, growth marketing, personalization, product analytics, web strategy, or a related field.

• Proven expertise in utilizing behavioral and performance data to pinpoint issues, formulate hypotheses, and implement measurable website enhancements.

• Practical experience in planning, executing, and assessing A/B tests or other controlled digital experiments.

• Experience in optimizing websites for conversion, engagement, customer acquisition, qualified demand, or pipeline generation.

• Solid knowledge of web analytics, digital measurement, audience segmentation, funnel analysis, and conversion reporting.

• Hands-on experience with generative AI tools for research, analysis, content evaluation, workflow automation, or optimization.

• Familiarity with web analytics and optimization platforms such as Adobe Analytics, VWO, Optimizely, Adobe Target, or similar tools.

• Working knowledge of heatmaps, session analysis, form analytics, user behavior tools, and qualitative customer insights.

• Ability to analyze testing outcomes and grasp experiment design, control groups, confidence levels, sample sizes, and performance variability.

• Excellent written and verbal communication skills, with the capability to translate complex analytical findings into clear recommendations.

🏝️ Benefits

• Health insurance

• Professional development opportunities