AI Marketing Specialist, SEO Specialist

This is a fully remote position, open to applicants in Portugal.

📋 Description

• Formulate and execute detailed SEO strategies that align with the business objectives of clients in e-commerce, DTC, and consumer brands.

• Perform keyword research, conduct site audits, and analyze competitors to uncover growth opportunities in both traditional and AI-driven search landscapes.

• Regularly assess and report on SEO performance metrics, offering actionable insights and precise recommendations to clients and internal teams.

• Track rankings, organic traffic, and AI citation frequency, adjusting strategies based on performance analysis.

• Enhance client content and digital assets for visibility in LLM-powered search engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude).

• Create and implement strategies to increase the frequency and positivity of client brand mentions in AI-generated responses and recommendations.

• Keep abreast of the rapidly evolving landscape of LLM information sourcing, ranking, and citation, translating these changes into actionable strategies for clients.

• Develop and maintain frameworks to track “AI share of voice” across generative search platforms.

• Improve website content, meta tags, structured data, and internal linking to enhance visibility in both traditional and AI search.

• Conduct technical audits to pinpoint crawl issues, indexation bottlenecks, site performance concerns, and schema markup opportunities.

• Design technical SEO, knowledge graphs, and entity-based optimization to enhance machine readability and AI citation potential.

• Collaborate with development teams to suggest and implement SEO-friendly site structures and code adjustments.

• Work alongside content teams to devise strategies that fulfill dual objectives: ranking in traditional search and being recognized by AI systems as authoritative and trustworthy sources.

• Develop and maintain effective link-building initiatives to boost domain authority and AI discoverability.

• Identify valuable external partnership opportunities, guest posting placements, and relevant industry directories.

• Oversee and manage backlink profiles to maintain a robust online reputation.

• Create and manage content briefs, supervise article creation, and perform quality assurance to ensure high-quality outputs across all content deliverables.

• Collaborate with cross-functional teams (Content, Creative, Paid Media, Marketplaces, Retention) to execute integrated marketing campaigns.

• Communicate complex SEO and GEO insights to clients and stakeholders in a clear, accessible manner.

• Assist the Associate Director in developing proprietary methodologies, playbooks, and reporting frameworks for AI marketing services.

• Promote a culture of continuous learning and experimentation, sharing best practices for AI search across the broader Darkroom organization.

⛳️ Requirements

• 2–4 years of experience managing SEO strategies for e-commerce, consumer, or digital-first brands.

• A proven history of driving organic traffic growth, improving keyword rankings, and executing ROI-focused SEO campaigns.

• Familiarity with SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or Moz.

• Experience in an agency setting is a significant advantage.

• Comprehensive understanding of on-page SEO, link-building, technical SEO, and structured data best practices.

• Strong analytical abilities with the capacity to translate data into actionable insights and client-ready reports.

• Basic knowledge of HTML, CSS, or JavaScript is beneficial.

• Excellent verbal and written communication skills in English, with the ability to clearly present complex concepts.

• Flexibility to adapt to the ever-evolving search engine algorithms and emerging AI search platforms.

🏝️ Benefits

• Unlimited PTO + Local holidays (Relevant to your hub): Rebooting is part of the work. Take the time you need to stay sharp.

• Remote-First Culture: Many roles are fully remote. Employees based in or near our New York or Lisbon HQs are expected to work hybrid with weekly in-office time. Hub locations include Brazil and Spain.

• Parental Leave: Flexible parental leave to support new parents during this important transition.

• Growth: Our interdisciplinary model gives every Darkroomer exposure far beyond their core role. Grow your skills, expand your influence, and stay at the forefront of the industry.