AI Marketing Generalist

This is a fully remote position, open to applicants in Ethiopia.

📋 Description

• Create advertising creatives, graphics, short-form videos, and written content utilizing AI tools (Midjourney, DALL-E, Canva AI, Runway, ChatGPT/Claude).

• Develop and launch conversion-oriented websites and landing pages with the assistance of AI-powered, no-code/low-code platforms (Webflow, Framer, Wix, WordPress).

• Strategize and execute social media campaigns (LinkedIn, Facebook/Instagram), leveraging AI for ideation, content drafting, and scheduling.

• Establish and oversee Google Ads and Meta Ads accounts; design campaigns, target audiences, and creative tests.

• Assist in creating and launching cold email and outbound campaigns: managing lists, sequencing, copywriting, and ensuring deliverability basics (experience with Instantly, Clay, Smartlead is a plus).

• Take ownership of go-to-market execution: brand assets, messaging, sales funnels, and the systems needed to capture and convert demand.

⛳️ Requirements

• A versatile marketer with at least 4 years of experience, having engaged in various roles across creative, web, paid, social, and outbound, preferably within a startup or agency environment.

• Highly proficient with AI: you utilize AI tools on a daily basis and have established workflows, not merely a passing interest. You can present examples of your AI-driven projects.

• A proactive builder and self-starter, capable of transforming ambiguous goals into tangible assets with minimal supervision.

• Design-savvy: while you don’t need to be a senior designer, you have an eye for aesthetics and can produce visually appealing work.

• Excellent written English skills and comfortable with asynchronous communication with a US-based team.

• Located in or near Addis Ababa, Ethiopia. This position is remote; you will need to work US-friendly hours as required.

• Preferred qualifications include:

• Experience in marketing B2B services, agencies, or staffing/outsourcing businesses.

• Practical knowledge of paid acquisition (Google/Meta) and basic analytics.

• Familiarity with CRMs (e.g., Close, HubSpot) and marketing automation tools.

• A portfolio or examples showcasing AI-generated creatives, websites, or campaigns.

🏝️ Benefits

• Flexible remote working environment.

• Opportunity to work with cutting-edge AI technologies.

• Collaborative team culture focused on innovation.

• Competitive compensation and growth opportunities.