AI Marketing Assistant

This is a fully remote position, open to applicants in Spain.

📋 Description

• Utilize AI-driven tools (such as ChatGPT, Claude, Appollo & Clay, and similar platforms) to create, enhance, and optimize marketing materials including blog articles, email campaigns, social media content, case studies, and product messaging.

• Design and implement AI-supported digital marketing initiatives across platforms like LinkedIn, Google Ads, email, and organic search, while monitoring outcomes and adjusting targeting based on real-time insights.

• Assist in managing and expanding the HubSpot CRM, focusing on segmentation, nurturing workflows, lead scoring, and pipeline reporting.

• Perform AI-augmented market research and competitor analysis to uncover trends, identify content gaps, and recognize new audience opportunities within the charity, retail, and visitor attraction sectors.

• Create and edit short-form videos, graphics, and multimedia content using AI creative tools (e.g., Canva AI, Adobe Firefly) in accordance with brand guidelines.

• Help in constructing and refining landing pages, targeting AEO, GEO & SEO content, and supporting paid search strategies with the aid of AI-driven keyword and content tools.

• Collaborate with the Product and Customer Success teams to develop customer-facing communications, product release notes, and onboarding documentation.

• Monitor, analyze, and report on marketing KPIs such as MQL generation, email open rates, social engagement, and campaign ROI, utilizing dashboards in HubSpot and Google Analytics.

• Stay updated with advancements in AI marketing technology, proactively identifying new tools and strategies that could enhance the team's output and efficiency.

⛳️ Requirements

• A genuine passion for AI technology and its practical application in marketing; prior experience with AI tools in either a professional or personal setting is essential.

• Strong copywriting and editing skills; capable of transforming AI-generated content into polished, brand-consistent materials that resonate with a B2B audience.

• Familiarity with marketing automation platforms, preferably HubSpot, including workflow development, contact management, and reporting capabilities.

• A data-centric approach — adept at setting up tracking systems, interpreting analytics, and making informed recommendations based on performance metrics.

• Experience with social media management tools and a solid understanding of building brand presence on LinkedIn and other relevant channels for a B2B technology company.

• Strong project management abilities with the capacity to handle multiple campaigns and deadlines simultaneously in a dynamic environment.

• A collaborative, team-oriented mindset accompanied by clear and confident communication skills, both written and verbal.

• Comfortable navigating two different brands, adapting tone and messaging appropriately for each target audience.

🏝️ Benefits

• Opportunity to work with cutting-edge AI technologies.

• Collaborative and innovative work environment.

• Professional development and growth opportunities.