AI-First Marketing Lead

This is a fully remote position, open to applicants in India.

📋 Description

• Take charge of the complete marketing function, including strategy, content creation, SEO, events, partner co-marketing, and brand management.

• Utilize AI-driven workflows and agentic automation to manage workflows instead of increasing headcount.

• Transition from developing annual content strategies to conducting line-level copy reviews and initiating new automation pipelines.

• Uphold the editorial standards for all outgoing materials—such as LinkedIn posts, blog articles, SEO copy, case studies, and newsletters.

• Oversee and sustain agentic pipelines that generate content at scale.

• Synchronize the content calendar with current pipeline priorities and prepare briefs for key accounts.

• Drive organic growth through a comprehensive blog strategy, keyword targeting, a distribution playbook, and optimising conversion paths.

• Transform the Retail Spotlight podcast into a comprehensive content ecosystem.

• Manage event participation remotely for events like NRF, EuroShop, RTS London, and others.

• Collaborate on joint campaigns and develop launch materials with white-label and integration partners as the pipeline expands.

• Maintain the automated weekly marketing dashboard (GA4, HubSpot, LinkedIn). Be aware of your metrics and identify issues before they are raised by others.

⛳️ Requirements

• 6-8 years of experience in B2B SaaS or tech marketing, with genuine ownership beyond mere execution support.

• Proven experience managing campaigns from start to finish, with demonstrable results.

• Fluent and impeccable native spoken and written English skills.

• Proficiency in agentic automation; you've built or designed workflows using tools such as Claude Code, n8n, Make, Zapier, or similar technologies.

• Comfortable prompting LLMs for structured outputs and integrating them into repeatable processes.

• A strategic mindset paired with execution instincts; capable of drafting a marketing plan in the morning and reviewing a CTA in the afternoon.

• A keen sense of content quality, able to distinguish between high-performing AI-generated content and that which merely sounds machine-made.

• Strong writing skills—concise, free of fluff, and suitable for a B2B audience.

• A modern outlook, not bound by traditional methods. Eager to explore new tools, comfortable with uncertainty, and willing to experiment with untested ideas while being experienced enough to recognize quality and push back against shortcuts that could be detrimental later.

• Proficiency in HubSpot and GA4; adept at tracking important metrics and using data to pivot direction rather than just validate pre-existing decisions.

• Experience in retail or martech is a valuable advantage; understanding how brick-and-mortar retailers approach footfall, loyalty, and first-party data will help you adapt quickly and deliver superior work.

• Proficiency in one or more European languages is a significant plus, given our primary market, though it is not a strict requirement.

🏝️ Benefits

• Complete ownership of a marketing function with real enterprise customers and a clear trajectory for growth.

• An opportunity to create and document an AI-first lean marketing playbook—a genuinely innovative challenge.

• A competitive compensation package along with options after the first year.

• A training budget and access to the latest AI tools.

• Direct access to the founding team with opportunities for meaningful strategic contributions from day one.

• Flexibility to work from home, Goa, the mountains, or wherever you prefer, as long as you maintain a reliable internet connection.

• We employ substantial agentic automation throughout content, research, and reporting. This role focuses on creating systems to manage repetitive tasks, allowing human judgement to be applied where it truly matters. If this excites you, you will thrive in this environment.