Affiliate/Influencer Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create and execute a scalable affiliate marketing strategy aimed at increasing revenue through strategic partnerships.

• Seek out and onboard new affiliate partners, equipping them with the necessary tools and resources to effectively promote our brand.

• Oversee current affiliate relationships, ensuring they have access to the latest content and information regarding promotions, new products, and brand messaging.

• Track, assess, and report on affiliate performance metrics, optimizing campaigns to enhance ROI and reduce customer acquisition expenses.

• Conceptualize and implement influencer marketing campaigns that align with brand goals, focusing on reach, engagement, and conversion rates.

• Identify and cultivate relationships with influencers across various platforms, including Instagram, YouTube, TikTok, and blogs, to advocate for and promote the brand.

• Negotiate contracts and partnerships with influencers, managing agreements and deliverables to ensure successful collaboration.

• Monitor influencer performance by analyzing metrics such as engagement, reach, and conversions, to refine strategies and enhance campaign effectiveness.

• Utilize analytics tools to track the performance of affiliate and influencer campaigns, reporting on key metrics such as traffic, sales, engagement, and conversion rates.

• Generate actionable insights from campaign data to continuously refine and enhance the affiliate and influencer programs.

• Regularly present comprehensive reports to key stakeholders, showcasing program achievements, areas needing improvement, and growth strategies.

• Collaborate closely with the Digital Marketing, Content, and Creative teams to ensure a unified message across all campaigns and assets.

• Serve as the primary point of contact for affiliates and influencers, offering ongoing support and ensuring alignment with brand objectives.

• Oversee the budget for affiliate and influencer marketing initiatives, ensuring resources are allocated efficiently to achieve performance targets.

⛳️ Requirements

• Demonstrated experience in leading Affiliate or Influencer Marketing teams and initiatives to drive profitable revenue growth.

• Strong technical knowledge in affiliate marketing, influencer marketing, or digital marketing.

• Proven success in establishing and expanding affiliate and influencer programs, with a notable history of driving revenue.

• Exceptional communication and negotiation abilities, with a talent for building positive relationships with partners.

• Proficiency in affiliate networks, influencer platforms, and analytics tools (e.g., Google Analytics, Shopify, HasOffers, etc.).

• A data-driven approach with robust analytical skills and a commitment to enhancing campaign performance.

🏝️ Benefits

• Options for remote work