Affiliate Growth Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of business development for creators and affiliates in the US finance and investing sectors.

• Create and implement the US strategy for creators and affiliates, with an initial emphasis on Margin trading volume and funded accounts.

• Broaden the strategy to encompass Kraken's other trading products as needed.

• Manage partner acquisition and relationship growth, from initial outreach and commercial discussions to activation and continuous development.

• Design and maintain CPA, revenue-share, and hybrid partnerships linked to funded accounts and trading activities.

• Establish and oversee tracking, attribution, payout, and reporting systems for partner performance measurement.

• Collaborate with Legal and Compliance teams on disclosure, content evaluations, and approved messaging for leveraged product promotions.

• Work alongside Growth, Marketing, Product, and other teams to transform opportunities into impactful campaigns.

• Incorporate partner and audience feedback into product improvements.

• Coordinate with the NORAM Pro KOL Business Development team to prevent overlapping relationships.

• Monitor attributable trading volume, funded accounts, active trader retention, and Customer Acquisition Cost (CAC) per partner.

• Prioritize partners and investments based on performance outcomes.

• Identify up-and-coming creators, communities, and affiliate publishers targeting active US traders and investors.

⛳️ Requirements

• Extensive experience in business development, partnerships, influencer management, or affiliate-led growth within the US.

• Proven history of managing performance-based creator or affiliate programs for a brokerage, trading platform, or investment product.

• Experience in expanding margin, options, futures, or other leveraged or active trading products.

• Strong pre-existing network and comprehension of the US finance and investing creator landscape.

• Practical knowledge of cryptocurrency and digital assets, with the ability to clearly explain crypto trading products.

• Skill in originating, negotiating, and cultivating commercially significant partnerships.

• Experience with CPA, revenue-share, and hybrid deal structures.

• Hands-on familiarity with affiliate networks and tracking platforms.

• Proven ability to translate creator or affiliate activities into quantifiable outcomes such as funded accounts, trading volume, revenue, or acquisitions, with numerical data.

• Understanding of US financial advertising regulations, including FTC paid endorsement disclosures.

• Experience in getting creator content approved through compliance review.

• Strong relationship-building abilities and commercial acumen.

• Comfort with using performance metrics to assess partners, analyze results, adjust strategies, and terminate underperforming partnerships.

• Excellent cross-functional execution capabilities.

• Ability to guide opportunities from prospecting through to launch and sustained growth.

• Nice to have: background in wealth management or fintech.

• Nice to have: experience at a cryptocurrency exchange or digital asset firm.

• Nice to have: established relationships with US crypto-native creators.

🏝️ Benefits

• Equity

• Bonus program

• Wellness allowance

• Medical insurance (US Only)

• Dental insurance (US Only)

• Vision insurance (US Only)

• 401(k) (US Only)

• Equal opportunity employment

• Job-related skills or work-style assessments applied consistently across candidates

• Dogfooding Kraken products is supported/required once hired