Advertising Specialist – Meta, TikTok

This is a fully remote position, open to applicants in North Carolina.

📋 Description

• Oversee paid media campaigns on Tiktok, Instagram, and Youtube, including ad uploads, budget management, optimizations, and bidding strategies.

• Develop media plans for campaigns by segmenting monthly budgets into flights or daily/hourly pacing plans, with guidance from the CEO.

• Plan and execute tests, including ideation, prioritization, and establishing a test roadmap, with input from the CEO.

• Adhere to agency protocols and contribute to refining these processes for future team members, which is linked to quarterly bonuses.

• Conduct competitive research by tracking creative trends and competitor tactics within our target sectors.

• Engage in future creative collaboration by partnering with designers, actors, videographers, and web developers to create ads and landing pages that enhance conversion rates.

• Perform regular performance analysis by auditing and reporting on our accounts twice weekly, providing insights and opportunities for optimization.

⛳️ Requirements

• 2-4 years of experience in advertising on Meta, Tiktok, or Youtube, with an emphasis on direct response marketing.

• Proven capability to operate under and achieve key performance indicators (KPIs).

• Strong proficiency in Excel or Google Sheets, with necessary skills in pivot tables and VLOOKUPs.

• A proactive approach rather than a reactive one.

• Self-driven and capable of thriving in an environment where goals are clear, albeit the path to achieving them may not be.

• A growth-oriented mindset, always eager to learn.

• At least one reference who can provide a positive recommendation on your behalf.

• Excellent command of the English language (B2 or C1 level) alongside strong communication skills.

• Open to international applicants, but must be willing to operate within the US time zone.

🏝️ Benefits

• $500 technology stipend.

• Up to $1,000 quarterly bonus, based on personal performance and contributions to refining agency processes.

• 20 days of paid time off (PTO).

• Flexible working hours after the initial two months, allowing you to work at your convenience as long as deadlines and performance goals are met.

• Performance reviews every three months, providing real opportunities for advancement and salary increases.

• Fully remote work arrangement, always.

• Direct mentorship from the CEO to enhance your advertising and copywriting skills.

• Collaborate with leading brands in their respective industries.