Advertising Solutions Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Lead the strategic vision and roadmap for the Digital Marketing Solutions product portfolio.

• Assess portfolio performance and market trends to pinpoint opportunities for growth, optimization, or rationalization.

• Identify gaps within the portfolio and seek out strategic partners or solutions.

• Propel revenue growth and enhance product adoption throughout the portfolio.

• Set and monitor margin targets based on product categories and vendor relationships.

• Create packaging and bundling strategies to boost client value and encourage multi-product adoption.

• Oversee essential vendor relationships and manage commercial agreements.

• Define partner expectations, performance metrics, and conduct regular business reviews.

• Suggest vendor renewals, renegotiations, or exits based on performance and strategic alignment.

• Collaborate with Sales leadership to incorporate solutions into consultative discussions with clients.

• Supervise sales enablement tools, training, and solution positioning.

• Ensure that sales personnel comprehend the solution's value, use cases, and how it complements core media offerings.

• Work with stakeholders on go-to-market strategies and product launches.

• Coordinate with Operations on onboarding, fulfillment, and delivery processes.

• Collaborate with Finance on forecasting, performance monitoring, and reporting.

⛳️ Requirements

• Over 7 years of experience in digital marketing, product management, sales, or solutions leadership.

• Experience in managing digital marketing product portfolios, partnerships, or vendor ecosystems.

• Demonstrated ability to drive revenue growth and enhance product adoption.

• Proven track record of translating strategic initiatives into executable plans that increase market penetration, accelerate sales performance, and yield measurable business outcomes.

• Strategic and future-oriented leadership skills.

• Product-focused operational approach with a commercial perspective.

• Ability to lead cross-functional teams across Sales, Marketing, and Product departments.

• Capability to define, monitor, and optimize KPIs related to adoption, performance, and revenue growth.

• Skill in rationalizing product offerings and prioritizing business impact.

• Experience or ability in testing, learning, and refining solutions.

• Comprehensive understanding of customer needs, market demand, and usability.

• Sales-oriented and field-connected mindset.

• Must be legally authorized to work in Canada.

🏝️ Benefits

• Variable compensation in addition to the base salary.