Advertising Paid Search Strategist – Ecommerce

This is a fully remote position, open to applicants in Michigan.

📋 Description

• Act as the strategic advertising leader for a portfolio of high-value enterprise and strategic clients, overseeing the planning, execution, and optimization of campaigns across digital marketing and retail media platforms.

• Facilitate discovery and strategic planning sessions to establish media strategies that align with client objectives, platform capabilities, and best practices for various channels.

• Convert business objectives into detailed media plans, managing execution and optimization across budgets, bids, audience targeting, and creative assets.

• Deliver in-depth performance analysis and insights to inform campaign strategies and investment choices, utilizing attribution models, pacing analysis, and return on ad spend (ROAS) assessments.

• Build and nurture strong relationships with client stakeholders, serving as a trusted advisor who proactively uncovers opportunities for growth, efficiency, and innovation.

• Work closely with Client Success Managers, Technical Account Managers, and Product teams to ensure alignment between execution and client goals, as well as evolving needs.

• Act as a subject matter expert in Rithum’s media products and tools, educating clients on new features, platform upgrades, and industry developments.

• Contribute to internal development by mentoring Advertising Account Managers, disseminating best practices, and enhancing executional consistency across the team.

• Remain informed about emerging media channels, platform changes, and advertising trends to guide proactive strategies.

⛳️ Requirements

• A minimum of 3 years of experience in digital advertising, media buying, or ecommerce marketing, with a proven track record of managing enterprise or strategic accounts successfully.

• Proven ability to create strategic advertising plans that enhance performance and align with client business goals.

• Practical experience with major platforms such as Amazon Advertising, Google Ads, Meta Ads, and Walmart Connect.

• Strong analytical skills; experience performing in-depth analyses and presenting insights to clients and teams using dashboard and visualization tools (e.g., Tableau, Looker, Power BI).

• Excellent communication abilities, with the capacity to simplify complex advertising concepts into clear instructions for both technical and non-technical audiences.

• Experience working across cross-functional teams in a dynamic environment and managing various stakeholders.

• Demonstrated proficiency in managing and forecasting advertising budgets, making data-driven decisions to optimize efficiency and meet performance targets across campaigns.

• High level of AI fluency, with experience incorporating AI tools into daily workflows and processes to enhance efficiency, improve analysis, and maximize impact.

🏝️ Benefits

• Medical, dental, and vision benefits: Affordable healthcare plans and company HSA contributions, starting on Day 1.

• A 6% 401(k) matching contribution.

• Competitive time off package including 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; PTO increases to 22 days at 3 years of service, and to 25 days at 5 years.

• 12 weeks of primary caregiver leave and 4 weeks of secondary caregiver leave.

• Accident, critical illness, and hospital indemnity insurance.

• Pet insurance.

• Legal assistance and identity theft insurance plans.

• Life insurance equal to 2x salary.

• Access to the Calm app and the Employee Assistance Program.

• $65/month remote work stipend for internet expenses.

• Culture and team-building activities.

• Tuition assistance.

• Opportunities for career development.

• Charitable contribution matching up to $250 per year.