Advertising Manager

This is a fully remote position, open to applicants in Arizona, +4 more states.

📋 Description

• Oversee the strategy, investment, and performance results of SDI’s paid digital acquisition initiatives.

• Generate qualified B2C leads throughout SDI’s program pipeline by establishing strategies for paid social, paid search, influencer, traditional, and digital advertising.

• Manage substantial budget allocations and lead agency execution with a clear focus on ROI and conversion objectives.

• Develop and manage a selection of Google and Meta platform ad campaigns to A/B test against vendor outputs and make critical decisions based on results.

• Handle budget management, lead mix, vendor relationships, and additional responsibilities.

• Act as the owner of paid media performance, converting enrollment targets into channel-specific investment choices, forecasting results, and driving ongoing optimization across various platforms.

• Collaborate with other members of the Marketing team, including both creative and technical marketing professionals.

⛳️ Requirements

• Bachelor’s degree in marketing, advertising, communications, or a related field.

• A minimum of five years of experience in paid media and performance marketing.

• Practical experience with Google Ads and Meta platforms.

• Demonstrated success in managing campaigns with quantifiable ROI.

• Experience in managing budgets and agency partnerships.

• Knowledge of CRM systems and marketing analytics tools.

• Experience in higher education or regulated industries is advantageous.

• Strong analytical abilities and expertise in performance marketing.

• Capability to convert data into actionable insights.

• Effective and confident communication with cross-functional teams.

• A strong ownership mentality focused on achieving results.

• Organized, proactive, and driven by results.

• Ability to work collaboratively across departments and various levels within the organization.

🏝️ Benefits

• Highly competitive compensation.

• Award-winning culture.

• Employee Stock Ownership Plan (ESOP).

• Comprehensive benefits package with a 100% company-paid medical option for employees.

• 401(k) plan with a generous company match.

• Employee Assistance Program (EAP).

• Pet Insurance.

• Company-paid life insurance.

• Paid Time Off (Vacation, Sick, and Volunteer time off!).

• 14 Paid holidays.

• Referral program.

• Education Tuition Benefit program.

• Career development opportunities with a growing company.

• A dedicated team focused on your success!