Advertising Manager

This is a fully remote position, open to applicants in Nevada.

📋 Description

• Take charge of the complete advertising strategy for Neato's diverse multi-brand portfolio, focusing primarily on Amazon while also expanding into TikTok Shop and Walmart Connect.

• Establish objectives, budgets, and guidelines; the overseas Advertising Strategist will implement these under your direct supervision.

• Act as the main advertising liaison for Senior Brand Managers and senior leadership.

• Transform performance data into straightforward, jargon-free guidance — proactively, without needing to be prompted.

• Set up and oversee Xnurta campaign configurations, and develop/maintain campaign structures encompassing Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored Brand Video, Walmart Sponsored Search, and paid formats on TikTok Shop.

• Formulate keyword strategies for each brand — identifying core targets, creating negative keyword frameworks, and conducting search term harvesting.

• Lead quarterly strategic planning sessions: assess previous periods, detect changes, set objectives, and create the future roadmap.

• Directly manage the overseas Advertising Strategist.

• Conduct regular check-ins; evaluate reports, highlight discrepancies, and provide constructive feedback.

• Convert performance metrics into clear, jargon-free summaries.

• Take ownership of weekly and monthly performance reporting for each brand across all channels.

• Perform monthly campaign audits utilizing Xnurta, Amazon Brand Analytics, Helium 10, and Data Dive.

• Determine creative asset requirements across the portfolio and submit briefs to the Creative team.

⛳️ Requirements

• 3–5 years of practical experience managing Amazon Sponsored Ads (Sponsored Products, Brands, Display) within a multi-brand or multi-account portfolio, preferably in a 3P/2P seller or brand aggregator setting.

• Profound understanding of Amazon advertising metrics (ACOS, ROAS, TACOS, CTR, CVR, CPC, impression share, placement performance, NTB metrics) and advanced concepts such as dayparting, placement multipliers, AMC, bid-by-placement, and keyword strategies (defensive vs. offensive).

• Expertise in using an Amazon ad management platform — Xnurta is highly preferred; substantial experience with Pacvue, Perpetua, Quartile, or Teikametrics will also be considered.

• Excellent written and verbal communication skills — capable of conveying performance insights to non-technical stakeholders in clear, business-oriented language, supported by concise, insight-driven reporting.

• Proactive and ownership-focused — effectively manages junior team members or execution partners and takes initiative without waiting for direction.

🏝️ Benefits

• Neato is an equal opportunity employer.

• All qualified candidates will be given consideration for employment regardless of race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.