Advanced Specialist, Product Marketing

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Act as the subject matter expert for products within the solution category, creating positioning and targeted messaging for specific audiences.

• Collaborate with Audience Marketing Managers to integrate products into comprehensive marketing programs that drive demand, engagement, and pipeline growth.

• Work alongside Product, Sales, Customer Support, and other cross-functional teams to ensure consistent messaging and maintain feedback loops.

• Provide sellers, resellers, and channel partners with sales enablement materials such as value narratives, case studies, pitch decks, and product one-pagers.

• Create and sustain a library of product marketing resources across various channels and teams.

• Utilize analytics to evaluate performance, extract insights, and refine messaging and materials.

• Keep an eye on market trends, shifts in buyer behavior, emerging technologies, and competitor actions to inform go-to-market strategies.

• Lead go-to-market initiatives from conception through execution.

• Develop positioning, storytelling, and audience-focused messaging.

• Team up with creative groups and Audience Marketing Managers to enhance pipeline, adoption, and revenue.

⛳️ Requirements

• Extensive product marketing experience within a global organization.

• Demonstrated success in creating and executing go-to-market strategies for B2B or enterprise solutions.

• Strong project management capabilities.

• Proven ability to foster cross-functional alignment and deliver high-quality results on schedule.

• Analytical mindset with experience in performance measurement, ROI tracking, and utilizing data to improve outcomes.

• Experience in budget management and optimizing investments across marketing channels.

• Industry knowledge in enterprise HR, talent management, workforce learning, or related fields is highly preferred.

• Excellent stakeholder management skills and the ability to influence marketing, product, sales, and executive teams are highly desirable.

• Capability to craft compelling positioning, storytelling, and audience-specific messaging.

• Competence in monitoring market trends, buyer behavior, emerging technologies, and competitor activities.

🏝️ Benefits

• Eligibility for an annual incentive program.

• Comprehensive benefits information available on Pearson’s benefits page.

• Opportunities for personal growth.

• Opportunities for professional advancement.

• An inclusive work environment.

• Commitment to equal opportunity employment.