Advanced Specialist, Geo Marketing

This is a fully remote position, open to applicants in Turkey.

📋 Description

• Oversee the creation and implementation of market-oriented strategies for the PTE and Institutional sectors in Türkiye.

• Act as the main marketing liaison for Türkiye, engaging with both regional and local stakeholders.

• Implement local branding and marketing strategies that enhance awareness and comprehension of Pearson's value proposition.

• Ensure uniform application of brand guidelines across all customer-facing initiatives and materials.

• Lead the adaptation and localization of global and regional marketing materials for the Turkish market.

• Aid sales and channel teams by executing market activation strategies that drive customer engagement and create business opportunities.

• Design and implement marketing activities tailored to specific segments in alignment with PTE and Institutional goals.

• Collaborate with sales teams to identify key opportunities, facilitate customer journeys, and enhance conversion efforts.

• Work in partnership with strategic distributors to execute localized marketing and customer engagement strategies.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Economics, or a related discipline.

• 4 to 7 years of experience in marketing, trade marketing, market development, customer marketing, channel marketing, or a similar commercial role.

• Proven experience working with distributors, institutional clients, or channel partners.

• Strong analytical skills and business planning abilities.

• Demonstrated capability to manage multiple stakeholders and influence across various functions.

• Excellent communication, presentation, and project management skills.

• Proficiency in Turkish and English.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Professional development opportunities