Ads Campaign Planner – Activation Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Create media plans and campaign strategies that align with the client's business objectives, budget, and performance targets across Amazon Ads.

• Develop, launch, and oversee Sponsored Products, Sponsored Brands, Sponsored Display, and, when relevant, Amazon DSP campaigns.

• Track campaign performance and apply continuous optimizations to enhance key performance indicators, such as ACOS, ROAS, CTR, conversion rate, sales, and revenue.

• Generate regular performance reports containing actionable insights and recommendations for campaign enhancements and future growth prospects.

• Execute keyword research, refine targeting strategies, manage search terms, and implement audience segmentation to boost campaign efficiency.

• Collaborate with internal teams and the client to ensure that creative assets, product listings, and campaign requirements are current and ready prior to campaign launches.

• Attend client meetings as necessary, offering strategic insights, campaign updates, and opportunities for optimization.

• Partner closely with Media Operations, Client Services, and other digital media specialists to guarantee smooth campaign execution and alignment with overarching marketing initiatives.

⛳️ Requirements

• Demonstrated experience in managing Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and familiarity with Amazon DSP.

• Comprehensive understanding of Amazon Ads bidding strategies, keyword optimization, audience targeting, budget management, and campaign scaling.

• Capability to analyze campaign performance, pinpoint optimization opportunities, and convert data into actionable recommendations.

• Acquaintance with Amazon's retail ecosystem, product catalog structure, and marketplace dynamics.

• Exceptional communication skills, enabling the explanation of campaign performance, optimization strategies, and recommendations to both internal stakeholders and clients.

• Strong organizational skills, with the ability to manage multiple campaigns while ensuring a high level of accuracy.

• Experience with Amazon Ads Console and Excel; familiarity with reporting and visualization tools is a plus.

🏝️ Benefits

• Flexible contract engagement